In our previous blog, we spoke about the core beliefs that shape our approach to marketing for law firms. While we respect SEO’s role in a larger marketing plan, it shouldn’t be your priority. Content is still king for professionals like attorneys who rely on the strength and value of their content to connect with their audience. Part 2 focuses on how our content still has secondary SEO benefits, specifically Read More

The Anti-SEO Report is still displayed on our free resources page, and we will stand by what it says. However, the title alone doesn’t paint the whole picture because we are not anti-SEO in the sense that it should never be used. We’ve adopted the stance that it can’t be your first and only solution for digital marketing. For people who work in an industry where marketing isn’t their primary focus, the term “SEO” has Read More

Balancing time-tested strategies with the latest trends and buzzwords is challenging. When you hear a phrase like “agile marketing” and are unaware of what it is, you get the sense that you’re falling behind because you aren’t using it. (You may be reading this blog for precisely that reason.) Other firms are taking advantage of something you haven’t incorporated into your marketing plan. Ironically, it’s this Read More

This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. If you are following this Read More

Unsubscribes from your email list can sometimes feel like a blow to your ego, especially when you've put time and effort into crafting valuable content. However, it's essential to rethink how you perceive unsubscribes and recognize them as a natural part of email marketing rather than failures. In fact, receiving more unsubscribes can actually indicate improved email marketing performance, particularly for lawyers Read More

Crafting an effective email newsletter can be a powerful tool for lawyers to connect with their audience and drive engagement. However, one crucial aspect that is often overlooked is the subject line. Many law firms default to generic subject lines like "Smith Law Newsletter," which fail to capture the reader's attention or provide any incentive to open the email. Instead, lawyers can optimize their email open Read More