Email marketing is one of the most powerful and cost-effective tools for law firms to build relationships, nurture leads, and stay top of mind with clients. Yet many attorneys are hesitant to use it consistently. Usually, this hesitation is driven by fear of coming across as too aggressive or “annoying.” It’s an understandable concern, but the vast majority of the time isn’t necessary. So let’s get into Read More
Does Video Marketing Generate Cases or Just Build Brand Awareness?
Video is obviously one of the most powerful tools in a law firm’s marketing toolkit. But what should you expect from your video marketing? Is video marketing simply a way to build brand awareness, or can it actually generate new cases? The reality is that video is a marketing tool. You can use that tool in many different ways. Just like you could use a hammer to build a house, or a chair, or a rocket Read More
Client Case Study: Stephanie Albrecht-Pedrick, LLC
We love helping law firms grow! We partnered with Stephanie Albrecht-Pedrick, LLC, a Family Law firm in Egg Harbor Township, New Jersey, and we’ve become a key partner as she grows her firm. Stephanie originally found our team through the Law Firm Marketing Minute podcast and we’ve worked together ever since. If you’d like to have a conversation about growing your law firm, please use this link to schedule a Read More
What Topics Should Law Firms Blog About to Attract Family Law Clients?
Your blog can be a great tool for establishing authority, answering client concerns, and improving visibility across digital platforms. So, what topics should you blog about to attract more family law cases? Answer the Questions That Keep Your Clients Up at Night Honestly we could probably end the blog entry right here. Strong blog content answers the questions your potential clients are already asking Read More
Client Case Study: Norton Pelt Law
We love helping law firms grow! We partnered with Norton Pelt, PLC, an estate planning firm headquartered in Fredericksburg, VA, and we’ve helped them grow into a market-leading firm within their region. We began working with them at the inception of their firm and have helped them grow dramatically year after year.If you’d like to have a conversation about growing your law firm, please use this link to schedule a Read More
Live in Nashville: Notes from MaxLawCon 2025 Day One
I’m pretty sure I’m in Las Vegas, not Nashville. If you’ve ever been to the Gaylord Opryland, you know what I mean. Navigating this hotel is wild. I’m at MaxLawCon 2025 as a speaker - if you know me, you know I’ll take every opportunity I can get to talk about marketing 😂 - and I wasn’t planning to blog about it, but this event has been so great that I wanted to get some takeaways written down. Tyson Read More
Are Local Service Ads Better Than Google Ads for Law Firms?
Here’s a law firm marketing question we hear often:“Do Local Service Ads (LSAs) work for law firms or should we stick with traditional Google Ads?” You may not be surprised to hear that the answer is… it depends. We’ve seen plenty of law firms have great success with both campaign structures, and we’ve also seen plenty of law firms not do as well. As always, with marketing, the answer is test, Read More
Does SEO Still Work for Law Firms in 2025?
The digital marketing landscape for law firms is changing fast. With the rise of AI tools and alternative search platforms, we hear the question a lot from law firm owners: Does SEO still work for law firms in 2025? The short answer is yes, most firms can absolutely generate leads and clients through Google, but there is some important nuance. But let’s take a step back. The first question you Read More
What Should Be “Above the Fold” on Your Law Firm Homepage?
When a potential new client lands on your website Home page, you have less than ten seconds to engage them before they leave your site. That’s why the first impression is so important. You need to show them that they’re in the right place. And the “Above the fold” section of your website is where you make this happen. “Above the fold” simply means that it’s the part of the page that is visible Read More
What Should Your Marketing Budget Be?
One of the most common questions law firm owners ask is, 'What should my marketing budget be?' The answer depends on your firm’s goals, growth stage, and market conditions; however, we’ve got some guidelines… The 10% Rule of Thumb A widely accepted benchmark for law firms that want to grow is to reinvest around 10% of your top-line revenue back into marketing. This figure is NOT just your advertising budget or Read More
