This is a continuation of an article titled “Client Attrition: The Deceleration in the Growth of Your Firm” that can be found in our client exclusive publication - Spotlight Quarterly. Most business owners understand that acquiring a new client is anywhere from 5 to 25 times more expensive than retaining an existing one or receiving a referral. In other words, it’s massively less expensive to retain clients, Read More
Raise Your Rates: A Premium Brand Means a Premium Price – LFMM 257
Want to raise your rates? If so, find ways in your marketing to tell people that you're the expert. Read More
4 Game-changing Strategies To Build Authority In Your Market
As with any business, your marketing and business development strategy plays a key role in your success. How can you attract the clients and the work that you legitimately enjoy - and free yourself from the economic pressure to take any matter that shows up at your door? Here are four ideas to get your wheels turning. Don’t try to implement all of these at once - I recommend focusing on just one or two initiatives Read More
Legal Marketing: Create an Exceptional Client Experience
What type of experience do you create for your clients? As the owner of a law firm (or a business of any kind), it’s easy to become so consumed with our own point of view that we never really stop to think about what our clients experience before, during, and after an engagement. But the client experience you create plays a critical role in the growth of your business. Do you create “raving fans” that are Read More
3 Essential Tips For Choosing The Right Marketing Company
I’ve worked with lawyers for years, and one thing I’ve learned along the way is that many times choosing the right marketing company is a headache. There’s certainly no shortage of options, and it’s often hard to know what to believe! Over the years, I’ve heard some amazing marketing horror stories. Money wasted and promises unfulfilled are a common narrative in the legal marketing world. That said, the right Read More
5 Reasons Why Referred Clients Are the Best Clients for Your Law Practice
This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication. Daniel is the co-founder of Spotlight Branding. Smart marketing starts by focusing on your existing assets and resources. What do you already have in place that you can do a better job of leveraging? For most lawyers, the first item on that list is their network – their relationships. Your network of Read More
How Solo Law Firms Compete With A $2 Billion Legal Tech Giant
On-demand, web-based legal services like LegalZoom are taking over the legal industry. They pull together dedicated teams of legal departments to draft simple contracts, conduct research, evaluate complex business litigation, and offer “all-in-one” legal plans for the average consumer. They are driving down costs by automating and standardizing legal services. Let’s not forget, they’re backed by hedge funds, Read More
Does Your Marketing Reflect Your Status As An Expert – LFMM 255
If your marketing isn't showcasing you as an expert, it might be time to consider an audit. Read More
What Goes Into An Effective Email Newsletter – LFMM 254
In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do. Read More
Why Simple is Better: Video Marketing
Video is a key piece of a thorough marketing strategy, which should come as no surprise these days. After all, we live in a day in age where people are millionaires because of their YouTube channels. My oh my, what times we live in! The point is, people love videos. They need to be part of the marketing strategy for your law firm. That said, what might come as a surprise is that you don’t need fancy, Read More
