What Not to Do With Your Law Firm Website
Last week on Legal Marketing Live, Marc and I shared our top "pet peeves" when it comes to law firm websites. We've had the privilege of working with hundreds of lawyers across the United States and we've reviewed thousands of lawyer websites since we launched Spotlight Branding back in 2011. As a result, we've got a strong grasp on what works, what doesn't, and where many lawyers are being led astray. Below are Read More
Write Your Website Content For Humans, Not SEO Robots – LFMM 177
Visitors to your website want to know that you can handle their case and help them during a very stressful situation. They don't want to be distracted by random phrases all over your website that don't fit in with your content. Why try to please the SEO robots and move up from the top of Page 4 to the bottom of Page 3 on a Google search, when you can please the potential clients visiting your website with your clear Read More
How to Improve Your Avvo Rating – LFMM 176
The vast majority of people do research online before choosing a lawyer, and the odds are your Avvo profile pops up on a Google search. You need to make sure you have a good rating, or it could be costing you clients. This week on the Law Firm Marketing Minute, Daniel has some tips, straight from Avvo on how to boost your rating and stand out from the crowd. Read More
Build Trust – LFMM 175
When someone needs an attorney, odds are they are going through a stressful time. They want to know that they can trust the person they choose to handle their case. On this episode of the Law Firm Marketing Minute, Daniel gives you some great ways to establish that trust in your marketing. Read More
What to Include in Your Law Firm E-Newsletter
An email newsletter is one of the most valuable marketing tools for your law firm. Every lawyer and every law firm should have an email newsletter that goes out monthly, if not even more frequently. We broke down several reasons why this is the case in a previous blog entry. Today, I'm going to focus on what your newsletter should look like. But first, I want to emphasize a key principle that should guide your Read More
Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172
We get this question a lot, and we want to assure you that you aren't annoying your email list with your newsletter. Click play to hear Marc explain why an email newsletter is worth it, and is way more valuable than annoying. Read More
