This year alone, we've spoken to hundreds of solo & small-firm lawyers about their internet marketing strategy. And we're surprised by how often the conversation starts with "How can I get on the first page of Google?" Most lawyers are way too focused on SEO (Search Engine Optimization) and as a result, are missing out on bigger and better marketing opportunities. At Spotlight Branding, we passionately believe Read More
The Story Isn’t About You – LFMM 248
All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather, you should be the trusted advisor who helps the hero (E.g. the client) get to a better place in their life. Read More
Lawyer Marketing: 3 Reasons Why You’re Missing Out On Referrals
Referrals are the best way to grow your law practice. Referred clients are predisposed to like you and trust you. They already know what to expect in terms of price. They’re more likely to respect you and your team. Most small-firm lawyers get a large share of their business through referrals - but there’s more out there to be had! Here are three reasons why you’re missing out on referrals, and some tips to help Read More
Being A Good Lawyer Isn’t Enough – LFMM 247
Letting your work speak for itself is not enough. While it's admirable, you need a real growth strategy. Read More
A Lesson From My Uber Ride – LFMM 246
Create a unique experience and value for your clients so that you can't be compared apples to apples with other attorneys. If you haven't built a brand for yourself...you're a commodity. Read More
Circumvent Search – LFMM 245
GKIC SuperConference Part 2: In this episode, we discuss how search engines (e.g. Google, Bing, Yahoo) are typically the last resort when it comes to making important decisions. Most people don't "search" for a service provider if they have a better option. Read More
Manufacturing Authority – LFMM 244
GKIC SuperConference Part 1: In this episode, we discuss taking deliberate and intentional steps to becoming the authority in your market. Read More
Poolside in Orlando
So I'm sitting by the hotel pool in Orlando. I'm here for a marketing conference featuring Dan Kennedy and we're on break right now. But I'm writing this post right now with a lesson that has nothing to do with the actual conference itself. Last night I flew from Charlotte to Orlando. I flew into Orlando-Sanford airport, which is a smaller regional airport. It worked better for my schedule than the main Read More
SEO: The Ultimate Zero-Sum Game – LFMM 243
Statistically, it's quite unlikely that you're at the top of a Google search for your practice area in your city. Without paying copious amounts of money to beat the constantly-evolving search algorithms, it's almost impossible to earn one of those top spots. That's why call it a Zero-Sum Game. Read More
“Should My Blog Exist on My Website or On a Separate Site?” – LFMM 242
Daniel dives into the benefits of having your blog on your website, but also how you can utilize it on other sites. The great thing about blog content is that you can share it all across the internet. If you're curious how to best share these posts on different channels, we'd love to chat with you about that. Read More
