GKIC SuperConference Part 1: In this episode, we discuss taking deliberate and intentional steps to becoming the authority in your market. Read More
Poolside in Orlando
So I'm sitting by the hotel pool in Orlando. I'm here for a marketing conference featuring Dan Kennedy and we're on break right now. But I'm writing this post right now with a lesson that has nothing to do with the actual conference itself. Last night I flew from Charlotte to Orlando. I flew into Orlando-Sanford airport, which is a smaller regional airport. It worked better for my schedule than the main Read More
SEO: The Ultimate Zero-Sum Game – LFMM 243
Statistically, it's quite unlikely that you're at the top of a Google search for your practice area in your city. Without paying copious amounts of money to beat the constantly-evolving search algorithms, it's almost impossible to earn one of those top spots. That's why call it a Zero-Sum Game. Read More
“Should My Blog Exist on My Website or On a Separate Site?” – LFMM 242
Daniel dives into the benefits of having your blog on your website, but also how you can utilize it on other sites. The great thing about blog content is that you can share it all across the internet. If you're curious how to best share these posts on different channels, we'd love to chat with you about that. Read More
Think Differently- How to Market & Sell Legal Services – LFMM 241
Selling your legal services doesn't have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solve issues that they're facing, not that you're trying to bamboozle them into giving you money. You can market and sell to people without coming off as sleazy, and that's not the way you want potential clients to think of you. Read More
How to Close the Referral Gap
According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. In other words, the average business is only receiving one-third of the referrals they could be getting from their customers and clients. Apply this statistic to your law firm and you’ve got an opportunity to dramatically grow your business simply by increasing Read More
Coca Cola and Your Marketing Strategy
What could the world’s most popular soda possibly have in common with the marketing strategy of your small law firm? (Don’t tune out now if you’re #TeamPepsi, this blog is still applicable!) More than you might think. Let’s dive into why they market the way they do, who they’re marketing to, and what their goals are with their advertising channels. When you first read the title of this blog, I doubt you (or Read More
Q1 Marketing Review – LFMM 240
We're just starting Q2 and if the first Quarter of the year didn't quite turn out how you were expecting, there is still hope for the rest of 2018. Start with the big picture and work your way backward to decide what your monthly goals are. Once you establish the numbers, go back and see how you can improve upon Q1 to hit those numbers. Do you need more referrals, should you allocate your marketing dollars in a new Read More
Build Your Email List – LFMM 238
Think of building your email list like an investment into your future bank account. Every email you send is adding to your asset, because after several touchpoints with someone they will statistically reach out about your services or refer someone your way. We get inquiries here all the time from subscribers who have been on our email list for years but weren't ready to pull the trigger. So start adding to your Read More
You Only Burn a Referral Source Once – LFMM 236
When someone makes a referral, they are putting their own credibility on the line. If they somehow get burned by that decision to send someone your way, they aren't going to refer you to someone else. Even though you surely treat your clients well, this sentiment is worth overstating because it's much easier to burn a bridge than it is to build one. Read More
