Selling your legal services doesn't have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solve issues that they're facing, not that you're trying to bamboozle them into giving you money. You can market and sell to people without coming off as sleazy, and that's not the way you want potential clients to think of you. Read More
How to Close the Referral Gap
According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. In other words, the average business is only receiving one-third of the referrals they could be getting from their customers and clients. Apply this statistic to your law firm and you’ve got an opportunity to dramatically grow your business simply by increasing Read More
Coca Cola and Your Marketing Strategy
What could the world’s most popular soda possibly have in common with the marketing strategy of your small law firm? (Don’t tune out now if you’re #TeamPepsi, this blog is still applicable!) More than you might think. Let’s dive into why they market the way they do, who they’re marketing to, and what their goals are with their advertising channels. When you first read the title of this blog, I doubt you (or Read More
Q1 Marketing Review – LFMM 240
We're just starting Q2 and if the first Quarter of the year didn't quite turn out how you were expecting, there is still hope for the rest of 2018. Start with the big picture and work your way backward to decide what your monthly goals are. Once you establish the numbers, go back and see how you can improve upon Q1 to hit those numbers. Do you need more referrals, should you allocate your marketing dollars in a new Read More
Build Your Email List – LFMM 238
Think of building your email list like an investment into your future bank account. Every email you send is adding to your asset, because after several touchpoints with someone they will statistically reach out about your services or refer someone your way. We get inquiries here all the time from subscribers who have been on our email list for years but weren't ready to pull the trigger. So start adding to your Read More
You Only Burn a Referral Source Once – LFMM 236
When someone makes a referral, they are putting their own credibility on the line. If they somehow get burned by that decision to send someone your way, they aren't going to refer you to someone else. Even though you surely treat your clients well, this sentiment is worth overstating because it's much easier to burn a bridge than it is to build one. Read More
Coca-Cola And Your Marketing Strategy – LFMM 235
The marketing budget for Coca-Cola is quite sizeable, but why? Who in the United States hasn't heard of or seen Coca-Cola before? The answer is that virtually everyone has heard of this brand, but it's repeated touch-points that make a difference when it comes to marketing. Even this massive company knows that branding and marketing is all about reminding people who you are and what you do/sell. Read More
Ten Opportunities To Improve Your Law Firm Marketing
This article is a modified excerpt from our 2017 Special Report: Ten Opportunities To Improve Your Law Firm Marketing Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you Read More
Train Your Referral Army – LFMM 234
Have you heard of the concept of social capital? By making a referral to someone that they end up working with and enjoying, you earn social capital. People want to earn that credibility, they want to make referrals. You, as an attorney, need to be the person that they refer when the opportunity arises. To make that happen, you need to stay top-of-mind with them so when someone on Facebook asks for a recommendation Read More
A Simple Strategy to Help Your Website Perform Better – LFMM 233
On this episode of the Law Firm Marketing Minute, Daniel gives insight into a simple, easy idea that you can implement on your homepage. The benefits are two-fold for both you and people who visit your website. To find out more, click play below. Also, if you get value from this podcast, we would love it if you left a review! Daniel gives the steps for how to leave a review from iTunes at the beginning of the Read More
