If your marketing isn't showcasing you as an expert, it might be time to consider an audit. Read More
What Goes Into An Effective Email Newsletter – LFMM 254
In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do. Read More
Why Simple is Better: Video Marketing
Video is a key piece of a thorough marketing strategy, which should come as no surprise these days. After all, we live in a day in age where people are millionaires because of their YouTube channels. My oh my, what times we live in! The point is, people love videos. They need to be part of the marketing strategy for your law firm. That said, what might come as a surprise is that you don’t need fancy, Read More
How to Beat Cheap: Five Ways to Successfully Compete Against Low-Cost Legal Providers
This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication in the April 2017 Edition. Daniel is the co-founder of Spotlight Branding. The legal industry is highly competitive and becoming more so every day- you don’t need me to tell you that. There are more lawyers practicing than ever before, and meanwhile the popularity of free or dirt-cheap online services like Read More
Make Your Ads Calendar Driven – LFMM 253
Advertising is most effective when you can enter into a conversation that's already happening. Read More
Move Your Marketing Forward – LFMM 252
Summer is here which always comes with downtime. It's a great opportunity to knock some projects off your plate and implement new marketing systems. Read More
Betty Crocker for Law Firm Websites: The Secret Recipe to Better Website Copy
This article was originally written for our client exclusive Spotlight Quarterly publication in the April 2018 Edition. 10 measly SECONDS. That’s all you have to work with to convince your audience that you can provide them with some value—that they have come to the end of their search on the internet. So how do you catch, maintain, and keep their interest? The answer: Persuasive, organized website copy Website Read More
Tracking ROI: Don’t Get Tunnel Vision – LFMM 251
Take time to see the big picture view and understand that good marketing and systems compliment each other. Read More
Simplify Your Message – LFMM 250
Too often, lawyers confuse consumers with their marketing message. Learn to simplify and communicate it well so that people have the confidence to hire you. Read More
If You’re Not A Celebrity…You’re A Commodity – LFMM 249
If consumers don't recognize the difference in value, they're going to choose the cheapest option. As an attorney, this is a dangerous place to be. Read More
