This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication in the April 2017 Edition. Daniel is the co-founder of Spotlight Branding. The legal industry is highly competitive and becoming more so every day- you don’t need me to tell you that. There are more lawyers practicing than ever before, and meanwhile the popularity of free or dirt-cheap online services like Read More
Make Your Ads Calendar Driven – LFMM 253
Advertising is most effective when you can enter into a conversation that's already happening. Read More
Move Your Marketing Forward – LFMM 252
Summer is here which always comes with downtime. It's a great opportunity to knock some projects off your plate and implement new marketing systems. Read More
Betty Crocker for Law Firm Websites: The Secret Recipe to Better Website Copy
This article was originally written for our client exclusive Spotlight Quarterly publication in the April 2018 Edition. 10 measly SECONDS. That’s all you have to work with to convince your audience that you can provide them with some value—that they have come to the end of their search on the internet. So how do you catch, maintain, and keep their interest? The answer: Persuasive, organized website copy Website Read More
Tracking ROI: Don’t Get Tunnel Vision – LFMM 251
Take time to see the big picture view and understand that good marketing and systems compliment each other. Read More
Simplify Your Message – LFMM 250
Too often, lawyers confuse consumers with their marketing message. Learn to simplify and communicate it well so that people have the confidence to hire you. Read More
If You’re Not A Celebrity…You’re A Commodity – LFMM 249
If consumers don't recognize the difference in value, they're going to choose the cheapest option. As an attorney, this is a dangerous place to be. Read More
Legal Marketing: The Best Clients Don’t Come From Google
This year alone, we've spoken to hundreds of solo & small-firm lawyers about their internet marketing strategy. And we're surprised by how often the conversation starts with "How can I get on the first page of Google?" Most lawyers are way too focused on SEO (Search Engine Optimization) and as a result, are missing out on bigger and better marketing opportunities. At Spotlight Branding, we passionately believe Read More
The Story Isn’t About You – LFMM 248
All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather, you should be the trusted advisor who helps the hero (E.g. the client) get to a better place in their life. Read More
Lawyer Marketing: 3 Reasons Why You’re Missing Out On Referrals
Referrals are the best way to grow your law practice. Referred clients are predisposed to like you and trust you. They already know what to expect in terms of price. They’re more likely to respect you and your team. Most small-firm lawyers get a large share of their business through referrals - but there’s more out there to be had! Here are three reasons why you’re missing out on referrals, and some tips to help Read More
