What Your Email Newsletter Should Accomplish – LFMM 182
Your E - Newsletter shouldn't just be some copy that you throw together once a month that is destined for the recipient's junk folder. This time on the Law Firm Marketing Minute, Danny explains what your Email Newsletter should accomplish. Read More
Law Firm Marketing: Establish Trust
One of the primary goals when it comes to your law firm marketing should be: Establish Trust. Until you've established trust, nothing happens. Prospective clients don't hire you. Your network doesn't send referrals. As an attorney, you handle complex matters and the stakes are high. Hiring a lawyer isn't like choosing a restaurant for dinner. Clients aren't going to "try you out" unless they're confident that Read More
“Should My Law Firm Use Instagram?” – LFMM 181
Short answer: Yes. But if you're interested in learning what kind of content to post, ways to make posting easier and faster, plus some image ideas, click here to see what Danny has to say. Read More
If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180
We all know that it can hurt your website traffic, and your business, if you don't have a mobile-friendly website. Half of the prospective clients visiting your site are doing so on a mobile device. But there's another reason you could be losing even more traffic: click play to find out. Read More
It’s Time to Embrace the “Experience Economy”
In a recent podcast episode, I talked about the "Experience Economy" and how law firms can differentiate themselves from the competition by providing a superior client experience, in addition to providing good legal work. I got a number of good questions and so I want to dive deeper into the subject here. Let's start with the basics. The Harvard Business Review coined the term "Experience Economy" back in August Read More
How to Capture “Lukewarm” Website Visitors – LFMM 179
Not everyone who visits your website will be in immediate need of an attorney. But when something happens to them, and they need to hire a lawyer, you want to be the first person that comes to their mind. To find out how to stay relevant to your "lukewarm" website visitors, click to listen to Danny explain a couple different solutions. Read More
Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178
How can Starbucks charge $5 for a cup of coffee and Disney World charge double the price of any other amusement park? They've turned their product into an experience. Why not do the same with your law firm? Read More
