This article is a modified excerpt from our 2017 Special Report: Become a Brand, Not a Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace. For centuries, attorneys have enjoyed a prominent role in society. Recognized for their intelligence, discernment, and education, attorneys commanded respect - and were able to enjoy a high standard of living in recognition of their contribution to a Read More
What Social Media Accounts Should a Law Firm Have? – LFMM 171
Click here to listen to Marc go over the social media channels that are most effective for small law firms. The key here isn't that you're not going to find clients on social media, but when they're in need of a lawyer, that's where they'll find YOU. Read More
How to Make Money with Your Brand, Part Two
In the last couple of weeks we've talked about why your brand matters as a lawyer, and how you can begin to understand and take control of your brand. Specifically, last week we talked in depth about assessing your brand as it currently exists and then defining the brand you'd like to create moving forward. Today, we'll look at practical steps to make this happen. For illustration purposes, imagine that this is Read More
How Important is it that I SEO My Law Firm Website? – LFMM 170
Spoiler Alert: It's not as important as you may think. Companies that offer a "one stop shop" package that includes SEO are probably not moving your Google ranking up the list, unless you're spending hundreds of dollars on SEO specifically. Don't get caught up in adding keywords awkwardly on each page of your website, click to listen to Spotlight Branding co-founder, Marc Cerniglia, explain exactly how important SEO Read More
How to Reach More People With Your Email Newsletter – LFMM 169
Do you want to get more out of your email newsletter? If you're already putting in the work to create and send it out, why not make sure it's reaching as many people as possible? This week on the Law Firm Marketing Minute, Daniel divulges some new ways to expand the reach of your newsletter. Read More
What Are You Trying to Accomplish on Social Media? – LFMM 168
This week, Spotlight Branding co-founder, Daniel Decker, goes over social media. He dives into what you should (and shouldn't!) be posting on social media as a business and explains how to give valuable content to your followers while keeping you at the top of their minds. Then, when the need arises for a lawyer, you're the first person they think to call. Read More
Why You Need Video on Your Law Firm Website – LFMM 167
Check out some reasons why video is so important to have on your website. Not only does it make you more personable, and help visitors feel like they know you, it establishes credibility. Click below to listen to the whole podcast and learn more reasons why video is essential to your law firm's website. Read More
How to Make Money with Your Brand, Part One
Last week we talked about why your brand matters as a lawyer. "Branding" is such an overused and nebulous term so I attempted to demystify it and show you how it's relevant to your practice. If you didn't read that article, I recommend you do so before you finish this one because the concepts build on each other. It's important to understand that everyone has a brand. It's not optional. Last week I gave you a Read More
