Check out our latest podcast episode to see if you should use Google AdWords to promote your law firm. Read More
How to Close the Referral Gap
This post was originally published as a guest-blog for Evolve Law. According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. In other words, the average business is only receiving one-third of the referrals they could be getting from their customers and clients. Apply this statistic to your law firm and you’ve got an Read More
How to Use Social Media for Your Law Firm, Part 2
Last week we covered several critical goals for an effective law firm social media presence. I recommend that you read the entire post if you haven't already, but here's a recap of the "big four" goals you should accomplish on social media: 1 - Build top-of-mind awareness with clients and referral sources. 2 - Enhance your credibility and reflect your status as a highly-educated and skilled professional. 3 - Read More
How can internet marketing help me grow my law firm?
Well when you asked the question, how can Internet marketing help you grow your law firm let's think about what most people kind of know about marketing already, kind of what are some of the things that work? Well, building a good rapport with people, staying in touch with people, staying top-of-mind these are the kind of things that increase referrals; a lot of which you've probably done already with your current Read More
Who should I send my email newsletter to?
When it comes to your email newsletter we highly recommend that this go to people you already know but this could be a lot of people and so you need to think about your current clients and your past clients. You should also think about your colleagues, people you've met at networking events, maybe even prospects that you never actually did business with but you still interacted with and even to a certain degree Read More
How to Use Social Media for Your Law Firm
It's 2017 - and at this point, most lawyers have accepted that they need to have some type of presence on social media. Maybe it's a LinkedIn profile, maybe it's a Facebook business page, maybe it's a Twitter account, or maybe you're not sure where to begin. The problem is that "social media presence" is an impossibly nebulous term and just deciding that it's "time to get on social media" is so vague that it Read More
Why Your Law Firm Website Should Repel (Some) People
Question - should your law firm website repel visitors, actively discouraging them from contacting your law firm? The answer is (sometimes) YES, which may come as a surprise to some. Of course, your website should make you extremely attractive to your target market - by positioning you as an expert in your area of practice, by providing valuable resources, by making it easy to contact you, among other Read More
Four Reasons to Include Video on Your Law Firm Website
Video is an important component of an effective law firm website. If you're not featuring video on your website, here are four reasons to consider doing so today: 1 - Create instant rapport. Video is the most personal and intimate form of mass-communication available. It allows the viewer to connect with you and it establishes instant rapport. Video gives visitors to your website the opportunity to see your body Read More
Lawyer Marketing: How to Improve Your Avvo Rating
Love it or hate it - we know attorneys in both camps - Avvo is here to stay. With well over 10 million consumers using the site each month, and over a quarter-million lawyers participating, Avvo has become the leading online marketplace connecting lawyers with consumers that need their help. It's also a dominant presence on search engines - if you google your name, followed by "attorney", you'll most likely find your Read More
Law Firm Marketing: 4 Ways to Build Your Email List
We've talked in depth about why an email newsletter is so important for your law firm. It's one of the best tools available to build top-of-mind awareness and generate more referrals. Every small law firm should have an e-newsletter and they should be sending it out on a regular basis. BUT... an email newsletter is only as effective as your mailing list. We have clients who have 5,000+ recipients on their list, Read More
