When someone needs an attorney, odds are they are going through a stressful time. They want to know that they can trust the person they choose to handle their case. On this episode of the Law Firm Marketing Minute, Daniel gives you some great ways to establish that trust in your marketing. Read More
Who Are You Inviting? – LFMM 174
Are your marketing efforts inviting the wrong type of clients to your firm? Quantity can be good in some scenarios, but you should be looking to attract clients that can pay for your services and need assistance in your area of expertise. Click to listen to Daniel go over some marketing tips to attract the right type of clients to your firm. Read More
Memorial Day Weekend – LFMM 173
Spotlight Branding co-founder, Daniel Decker, explains how you can take a long weekend without feeling guilty that work isn't getting done. There are systems that you can put in place so that your business can run smoothly without you being in the office. Click to listen and find out more. Read More
Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172
We get this question a lot, and we want to assure you that you aren't annoying your email list with your newsletter. Click play to hear Marc explain why an email newsletter is worth it, and is way more valuable than annoying. Read More
What Social Media Accounts Should a Law Firm Have? – LFMM 171
Click here to listen to Marc go over the social media channels that are most effective for small law firms. The key here isn't that you're not going to find clients on social media, but when they're in need of a lawyer, that's where they'll find YOU. Read More
How Important is it that I SEO My Law Firm Website? – LFMM 170
Spoiler Alert: It's not as important as you may think. Companies that offer a "one stop shop" package that includes SEO are probably not moving your Google ranking up the list, unless you're spending hundreds of dollars on SEO specifically. Don't get caught up in adding keywords awkwardly on each page of your website, click to listen to Spotlight Branding co-founder, Marc Cerniglia, explain exactly how important SEO Read More
How to Reach More People With Your Email Newsletter – LFMM 169
Do you want to get more out of your email newsletter? If you're already putting in the work to create and send it out, why not make sure it's reaching as many people as possible? This week on the Law Firm Marketing Minute, Daniel divulges some new ways to expand the reach of your newsletter. Read More
What Are You Trying to Accomplish on Social Media? – LFMM 168
This week, Spotlight Branding co-founder, Daniel Decker, goes over social media. He dives into what you should (and shouldn't!) be posting on social media as a business and explains how to give valuable content to your followers while keeping you at the top of their minds. Then, when the need arises for a lawyer, you're the first person they think to call. Read More
Why You Need Video on Your Law Firm Website – LFMM 167
Check out some reasons why video is so important to have on your website. Not only does it make you more personable, and help visitors feel like they know you, it establishes credibility. Click below to listen to the whole podcast and learn more reasons why video is essential to your law firm's website. Read More
Branding versus Marketing – LFMM 166
In this episode, Daniel explains the difference between "branding" and "marketing". A lot of people use these terms interchangeably, but here are some of the key differences, and why they matter for your law firm. Read More
