Stop Looking for a One-Stop Shop – LFMM 270

It’s hard for any marketing agency to be effective across the board with all marketing needs. You wouldn’t want a doctor who works on a little bit of everything to perform complex heart surgery on you. Just remember the old saying, “Jack of all trades, master of none.” Read More

Forbes Agrees, Branding Before SEO – LFMM 269

Having a solid brand that supports your law firm improves your ROI. It's where you figure out how to separate yourself from your competition and shows why they should choose you. To back up our claim, we found an article where an SEO guru from Forbes stated that branding should come first. Learn more by reading the article here - Read More

The Best Cases Go to the Best Marketers – LFMM 268

By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average. Read More

Websites Don’t Create Website Traffic – LFMM 267

Just because you build a website, it doesn’t mean that it’s going to create traffic on its own. Most of the work actually happens elsewhere. Read More

Stop Competing for the Same Advertising Space – LFMM 266

When you focus on SEO, essentially you’re competing against all other lawyers in the same advertising space. On Google it’s always a battle to be at the top, but is it necessary Read More

Reputation is Branding – LFMM 265

When it comes to law firms, building your brand means that you’re building your reputation. When you focus on building your firm's brand, you set yourself apart from the rest and draw people into your business. Read More

Stay Top-of-Mind – LFMM 264

You miss out on the opportunity to double or even triple your referrals simply because you’re not staying in touch enough. The opportunities you can take to stay top-of-mind are endless. All you need to know is that consistency is key. Read More

Build a Premium Brand – LFMM 263

The biggest thing your audience needs is the confidence that you’re the best solution to their problem. Read More

Focus on People, Not Search Engines – LFMM 262

When you focus on search engines and not people, you end up focusing on what Google wants and not your audience. Think of the kind of content people want and how it can connect to them on a personal level. Read More

Diversify Your Marketing – LFMM 261

Don't become too dependant on one marketing channel. You're in big trouble if you don't diversify your leads. Read More