There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United States, but there is only ONE spot at the top of page 1 on Google. Getting that number 1 spot, is nearly impossible. Even making Page 1 is going to cost you thousands of dollars, and the next time Google changes it's algorithm, you're back to Page 4. Instead of focusing on an ever-changing algorithm Read More

New is exciting. It's why there's a frenzy every time Apple announces a new product or Starbucks releases a new drink. But like the Apple Pencil and the Unicorn Frappuccino, they're not always an improvement on what's already out there. Don't get caught up chasing the new, shiny marketing idea just because it's the current trend. Read More

There's a saying that "The confused mind never buys" and when it comes to hiring an attorney, this is especially true. As a lawyer, you've spent years in school and you are extremely knowledgeable about your practice area. However, to potential clients, it can be a bit intimidating and overwhelming to hear all the legalese. So keep it simple. Read More

The internet is huge and there are a lot of different aspects involved in creating an effective internet foundation. In this episode, Daniel goes through the different channels you need for your law firm, and which ones you should begin with. Read More

Referrals are one of the best sources of business, and you've definitely heard us talk about the power of client referrals. However, when someone is referred to you, they need to be impressed by what they see: a solid website, social media presence, consistent touch points, etc. Make sure when someone looks you up after being referred, they stay interested and follow through by making contact. Read More

On this episode of the Law Firm Marketing Minute, Danny explains why writing blog posts for robots doesn't work; and why you should write to your real, human audience instead. Click below to listen to the full episode and see why this is so important. Read More

While you don't need a new website every year or two, there are a couple key features that your website DEFINITELY needs to have. Daniel outlines some of the characteristics of a website that needs an upgrade in this episode of the Law Firm Marketing Minute. Read More

When a potential client thinks of your practice area, are you the first person that comes to mind? If a need arises for a person to hire an attorney in your field, do they remember your name above all your competitors'? If not, it's ok. Listen to this episode of the Law Firm Marketing Minute to see how Spotlight Branding can help. Read More

There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited marketing resources on the things that will bring back the greatest ROI. In this episode, Daniel goes over the two main areas you should focus your marketing on when starting your own firm. Read More

It's easy to be consumed with SEO when that's all anyone seems to be talking about when it comes to marketing. But there are so many things that you NEED to have in place first. If your website isn't up to par, the last thing you want to do is pay your life savings to get on the middle of page 1 of Google, just to have visitors leave your website immediately. Read More