Looking to take your law firm's social media presence in 2020? We have a few ideas for you in this episode of the Law Firm Marketing Minute! Read More
Should You Do Your Own Marketing? – LFMM 289
Should you - the solo or small firm attorney - spend time doing your own firm's marketing when you could be doing legal work (or even better, relaxing)? Of course you can, but this week's episode highlights a few reasons why it isn't the best decision. Read More
Don’t Chase the Shiny New Thing – LFMM 288
There's a saying that goes something like "only amateurs get bored with their marketing." We've seen so many attorneys abandon marketing that's been working for them just to chase a shiny new initiative. Don't! This week's episode explains. Read More
“I’m Just a Solo” – LFMM 287
So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on the potential for more business. That mindset is undermining the whole reason you started your firm to begin with! Read More
Beware of Cheap SEO Services – LFMM 286
Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO services are about as effective as throwing money in the trash. Listen to this episode to see what we mean. Read More
So You Started a Podcast, Now What? – LFMM 285
Now that you have a podcast, you want to make sure you're not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and grow your listener base, and we explore them in this episode! Read More
How to Start a Podcast – LFMM 284
Podcasting is a big opportunity for lawyers to increase their credibility. Similar to authoring a book, a podcast goes a long way toward demonstrating your expertise. In this episode, we talk about how easy it is to get a show started. Read More
The Wrong Data Is Vanity – LFMM 283
So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren't actually a good indicator of whether or not their marketing is doing well. This episode dives into that vanity data and discusses what you should be tracking. Read More
Know Your Average Case Value – LFMM 282
Do you know your average case value? It's one of the more telling metrics we want our clients to track of because it can tell you if you're actually attracting better clients and doing more of the work you want to do! Read More
Most Marketing Companies Do Lead Gen – LFMM 281
Most marketing companies are in the business of lead generation. However, one of the most important things you should be doing is maximizing your existing network and marketing to them. In this episode, we explain why that's more important than chasing new leads. Read More
