Before coming up with random topics to write about, it's important to realize the purpose of your blog and what all you'll do with the entries you post. You can post them on your website, share them on social media, send them to publications to be published, etc. There are a lot of ways to repurpose the content you create, so once you know where all it will go once you publish it on your website, you can decide what Read More
What’s the Plan? – LFMM 225
Creating a roadmap for this year, and even for the next 10 years is so helpful for determining which steps to take in order to achieve your goals. If you know what financial goals you want to hit in the next few years, figure out how much each client is worth to you, then decide how many leads you need to close that many clients. Once you've got this figured out, you can work on how to attract those leads and which Read More
How To Compete With DIY Legal Websites, Part Two – LFMM 224
Part 2 of 2. In this second part of the series "How To Compete With DIY Legal Websites," Daniel dives in deeper on how to make top-notch clients seek you out. Instead of trying to beat out these DIY websites on price, make your prices worthy of high quality clients. In this era of commodities, now is the time to establish your niche and build your brand around it. Read More
How To Compete With DIY Legal Websites, Part One – LFMM 223
Part 1 of 2. How do lawyers compete with sites like LegalZoom and RocketLawyer who offer templated contracts for users at super cheap costs? It's not feasible at all for you to get your rates lower than what these sites are offering, and it's not what your goal should be. You shouldn't try to compete with these DIY legal websites, and in this episode, Daniel explains why. Read More
The Fundamentals Still Matter – LFMM 222
The legal profession dates all the way back to ancient Athens; it's one of the oldest professions that's still around today. While there have certainly been many many developments that changed how lawyers do their job, the fundamental tools for getting business haven't changed as much as you think. The "Four R's" are still relevant today just like they were in the beginning era of lawyers: Relationships, Referrals, Read More
Your Marketing Portfolio – LFMM 221
In this Law Firm Marketing Minute episode, Daniel outlines the 4 elements that should make up your marketing portfolio, and the purpose of each one, as well as the importance of having them all work together. Read More
Tools Versus Strategy – LFMM 220
So you've set your goals for 2018, you know what you want to accomplish in your business. Now you need to figure out how you're going to go about that; which strategies to implement and which tools to use to do it. On this episode, Daniel explains the difference between these two terms and how to plan it all out. Read More
More Clients… or Better Quality Clients? – LFMM 219
In this edition of the Law Firm Marketing Minute, Daniel challenges the idea of wanting more clients. Click play to hear his take on your client numbers, and why quality trumps quantity. Read More
Make Your New Year’s Resolutions Stick – LFMM 218
Click play to find out how you can make your New Year's resolutions for your business last beyond February. Don't let your goals fizzle out, let this be the year you reach them and stick it out all the way until 2019, thus making 2018 your best business year yet. Read More
Your Brand Identity is More Important Than SEO – LFMM 217
Daniel continues his series on the marketing values that should come before SEO. Brand identity is how prospective clients see you, and its what will persuade them to hire you...or not. Find out how to define your brand and make sure you're putting your best face forward, plus act now to take advantage of a special offer from Spotlight Branding co-founder, Daniel Decker! Read More
