Do you know where your audience spends most of their time? Whether it's the real world or the digital one, knowing where your audience spends time will help you craft the right marketing message to stay top-of-mind and make you the first law firm they think of when the need arises. In this week's episode, we give you some tips for where to look! Read More
The Importance of Positive Reviews – LFMM 341
Having a lot of positive reviews from happy clients on your website, Facebook, or Google My Business page can make the buying decision much easier for prospective clients. In this week's episode, we go over the importance of reviews and provide tips on how to ask for them. Read More
The Scary Truth About SEO – LFMM 340
With Halloween around the corner, we wanted to remind you about the scary truths behind SEO. In this episode, we look at two big reasons why SEO is so prevalent in the marketing world and the real truth behind why it leaves so many people frustrated with (a lack of) results! Read More
Market to the Best Clients, Not the Most Clients – LFMM 339
Most people in the legal world have been of this mindset that the internet completely changed how you market your firm. FALSE! The internet can help you grow your firm using the same strategy that has worked for decades, but in a much more efficient way. Read More
The Benefits of Hiring a Vendor vs. In-House Labor – LFMM 338
Did you know that a vendor can cost 1/3 what a full-time, in-house employee does? If you're hesitant to hire (or rehire) for a role your law firm needs, outsourcing the work to a vendor such as a bookkeeper, paralegal, or marketing company can be a great way to free up your capacity and spur growth for your firm. Read More
Yes, You Can Actually Still Get More Referrals! – LFMM 337
If you're not focusing on referrals (or you're just hoping they continue to come in at the same rate they've always appeared), you could easily double them by investing in your marketing and staying top of mind! This week's episode is a great reminder that referrals are out there waiting to be had, but you could be losing serious revenue because you're not doing anything to attract them. Read More
2021 Starts Today! – LFMM 336
Believe it or not, we're headed into Q4 which means it's time to start thinking about your plans for 2021. In this episode, we talk about how to approach your marketing plan for next year, especially if your 2020 strategy didn't produce results. Read More
Stop Chasing Perfection! – LFMM 335
Many lawyers are perfectionists. And while that may serve you well in your legal work, it can really hold you back if you're handling your own marketing. This week's episode encourages a different perspective and challenges you to start letting things go. Read More
A Lesson from a Car Dealership – LFMM 334
What can a trip to a car dealership teach us about running a small business? John provides that answer in this week's episode. Additionally, we talk about our new DIY Marketing Plan that we've made available. Grab your kit here. (link to www.spotlightbranding.com/diy) Read More
Overcoming Camera Shyness – LFMM 333
We all have insecurities, and it can be easy to object to a video marketing strategy if we're concerned about what people will think about our physical appearance. This week's episode looks to address those concerns and provide a new perspective on any kind of speaking you do. Read More
