Whether it's due to price or timeline, choosing to have a basic templated website thrown up in a day or two will only work for so long. You need to invest in your website because it's the first impression your firm will make to potential clients. Read More
Interview with The Phone Sales Doctor – LFMM 329
Our Brand Strategist, Jana Eatman, sat down with Chris Mullins, The Phone Sales Doctor, to discuss ways attorneys can improve their referral marketing and make an emotional connection with their audience. Read More
How to Network in a Pandemic – LFMM 328
Networking is the absolute best way to create referral sources and build relationships. However, just because we're all a little more isolated these days doesn't mean networking has to go away. In this episode, we'll show you some ways on how to get creative with your networking to produce great results. Read More
Fear Sells – LFMM 327
What does your law firm sell? Is it just bland, boilerplate legal services that don't inspire or help you stand out? Alternatively, are you selling an emotional connection, whether it's fear, hope, peace of mind, or more? This week's episode explores why emotional connections in your marketing are so important to your success. Read More
Why Loops Are Better Than Funnels – LFMM 326
Most marketing strategies revolve around creating a funnel to nurture leads along. There's one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your system much longer and can lead to better conversion. Learn more in this week's episode! Read More
What About Those Directories? – LFMM 325
Should you make directories like Avvo or Justia part of your core marketing strategy? The answer is always "it depends," and it leads us to next week's topic! Read More
The Importance of Blogging for Your Law Firm – LFMM 324
Website post: If your law firm website doesn't have a blog (or you're not using it the right way), you're missing out on a great way to showcase your expertise and provide valuable information for your audience. In this episode, we discuss why having a blog is so important and provide some examples of things you can write about. Read More
TikTok for Lawyers? – LFMM 323
TikTok has exploded as one of the most popular apps among Gen Z consumers, but does that mean your law firm should have a presence there? We discuss on this week's episode! Read More
It All Starts with Content – LFMM 322
All of your marketing should start with your content, whether it's your website, blogs, or anything else. Why? Because it makes the rest of your marketing actually work! We explain in this week's episode. Read More
The Importance of Setting Goals for Your Firm – LFMM 321
Do you have yearly goals in place for your firm or are you just going through the daily motions? In this episode, we talk about setting yearly goals and why quarterly planning to achieve those goals is so important. Read More
