Create a unique experience and value for your clients so that you can't be compared apples to apples with other attorneys. If you haven't built a brand for yourself...you're a commodity. Read More
Circumvent Search – LFMM 245
GKIC SuperConference Part 2: In this episode, we discuss how search engines (e.g. Google, Bing, Yahoo) are typically the last resort when it comes to making important decisions. Most people don't "search" for a service provider if they have a better option. Read More
Manufacturing Authority – LFMM 244
GKIC SuperConference Part 1: In this episode, we discuss taking deliberate and intentional steps to becoming the authority in your market. Read More
SEO: The Ultimate Zero-Sum Game – LFMM 243
Statistically, it's quite unlikely that you're at the top of a Google search for your practice area in your city. Without paying copious amounts of money to beat the constantly-evolving search algorithms, it's almost impossible to earn one of those top spots. That's why call it a Zero-Sum Game. Read More
“Should My Blog Exist on My Website or On a Separate Site?” – LFMM 242
Daniel dives into the benefits of having your blog on your website, but also how you can utilize it on other sites. The great thing about blog content is that you can share it all across the internet. If you're curious how to best share these posts on different channels, we'd love to chat with you about that. Read More
Think Differently- How to Market & Sell Legal Services – LFMM 241
Selling your legal services doesn't have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solve issues that they're facing, not that you're trying to bamboozle them into giving you money. You can market and sell to people without coming off as sleazy, and that's not the way you want potential clients to think of you. Read More
Q1 Marketing Review – LFMM 240
We're just starting Q2 and if the first Quarter of the year didn't quite turn out how you were expecting, there is still hope for the rest of 2018. Start with the big picture and work your way backward to decide what your monthly goals are. Once you establish the numbers, go back and see how you can improve upon Q1 to hit those numbers. Do you need more referrals, should you allocate your marketing dollars in a new Read More
Grow Your Practice by Making Each Client More Valuable – LFMM 239
Simply put, there are two ways to increase revenue from clients: 1) Bring in more clients or 2) Make each client worth more. You can make clients more valuable to you without having the extra work that comes with more clients. So quite literally, more revenue for no additional work. It sounds too good to be true, but it's really not. Start thinking of each client as the beginning of a potentially endless string of Read More
Build Your Email List – LFMM 238
Think of building your email list like an investment into your future bank account. Every email you send is adding to your asset, because after several touchpoints with someone they will statistically reach out about your services or refer someone your way. We get inquiries here all the time from subscribers who have been on our email list for years but weren't ready to pull the trigger. So start adding to your Read More
Maximize Your Internal Assets – LFMM 237
Daniel explains his formula for grouping referral sources and how to cater to each group. Think about your internal marketing assets and build those relationships to drive more referrals. Read More
