When you focus on SEO, essentially you’re competing against all other lawyers in the same advertising space. On Google it’s always a battle to be at the top, but is it necessary Read More

When it comes to law firms, building your brand means that you’re building your reputation. When you focus on building your firm's brand, you set yourself apart from the rest and draw people into your business. Read More

You miss out on the opportunity to double or even triple your referrals simply because you’re not staying in touch enough. The opportunities you can take to stay top-of-mind are endless. All you need to know is that consistency is key. Read More

The biggest thing your audience needs is the confidence that you’re the best solution to their problem. Read More

When you focus on search engines and not people, you end up focusing on what Google wants and not your audience. Think of the kind of content people want and how it can connect to them on a personal level. Read More

Don't become too dependant on one marketing channel. You're in big trouble if you don't diversify your leads. Read More

With limited time available in the day, learn ways to repurpose your content and reach more people. Read More

Once you've established your internet marketing foundation, SEO and Adwords are some additional tools that can enhance your efforts. Read More

Are you just selling your services, or are you selling a story and an outcome? Take a lesson from a water bottle to determine where your firm stands Read More