Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO services are about as effective as throwing money in the trash. Listen to this episode to see what we mean. Read More
So You Started a Podcast, Now What? – LFMM 285
Now that you have a podcast, you want to make sure you're not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and grow your listener base, and we explore them in this episode! Read More
How to Start a Podcast – LFMM 284
Podcasting is a big opportunity for lawyers to increase their credibility. Similar to authoring a book, a podcast goes a long way toward demonstrating your expertise. In this episode, we talk about how easy it is to get a show started. Read More
The Wrong Data Is Vanity – LFMM 283
So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren't actually a good indicator of whether or not their marketing is doing well. This episode dives into that vanity data and discusses what you should be tracking. Read More
Know Your Average Case Value – LFMM 282
Do you know your average case value? It's one of the more telling metrics we want our clients to track of because it can tell you if you're actually attracting better clients and doing more of the work you want to do! Read More
Most Marketing Companies Do Lead Gen – LFMM 281
Most marketing companies are in the business of lead generation. However, one of the most important things you should be doing is maximizing your existing network and marketing to them. In this episode, we explain why that's more important than chasing new leads. Read More
Customer Service is Not a Differentiator – LFMM 280
A lot of businesses talk about their superior customer service as if that's a big selling point. It shouldn't be! Great customer service should be standard practice for your law firm. In this episode of The Law Firm Marketing Minute, Marc shares a story of a recent customer service experience he had and how it can impact your law firm. Read More
Create Marketing Loops, Not Funnels – LFMM 279
If you have explored any sort of continuous marketing for your firm, you've likely heard the phrase "marketing funnel." However, there's a problem with funnels in that they have an endpoint - and what happens when a prospect doesn't get all the way to the end? You still need to market to them! This episode explains how. Read More
Do Email Newsletters Work? – LFMM 278
Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law Firm Marketing Minute, we explain how email newsletters provide more value than you ever thought! Read More
What Should Social Media Services Cost? – LFMM 277
Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by understanding what’s included in your social media service. Who’s creating your content? How often is it going out on your various platforms? Are they monitoring your accounts? Consider what the company is aiming for and the time you’re saving by hiring someone to oversee your social media presence. Find out what Read More
