We've said it before and we'll say it again - social media for lawyers isn't about likes, comments, and other engagements. It's about providing valuable content that positions you as the expert. This week, we provide a couple of examples of how that strategy has brought success to those in the legal industry. Read More
Shift Your Perspective – LFMM 369
As a business owner, it can be easy to feel overwhelmed and bombarded with issues, but all it takes is a little shift in your perspective to turn issues into opportunities for growth. This week, John shares a personal story about his own struggles with feeling down and overwhelmed and how he's worked to adjust his approach to tackling issues. Read More
How Are You Communicating to Prospects? – LFMM 368
Lawyers have developed a bad habit of talking too much during consultations. Instead, be more of an active listener. Focus on the questions you ask and give prospects the opportunity to express what's important to them so that you know exactly how to give them the peace of mind they're looking for. Read More
Content Is the Foundation of Your Marketing – LFMM 367
Frustrated with your marketing? It may be because your foundation is weak. Sure, SEO can generate a lot of traffic, but if your website and supporting content is weak (or nonexistent), that traffic won't convert as well as it could. THAT is why content should be the foundational piece of your marketing. Read More
A Huge Announcement from Spotlight Branding – LFMM 366
Spotlight Branding is excited to announce the launch of a new service offering: Podcast Production! In this episode, we go over all the benefits of podcasting, as well as what you receive when you enroll in this service. Interested in learning more? Give us a call at (800) 406-7229 or email us at Solutions@spotlightbranding.com Read More
Frustrated with Your Marketing? This Episode Is for You! – LFMM 365
Many attorneys are frustrated with their marketing, but do they really know why? This week's episode examines three key areas where your marketing may be failing you and provides ways to address it! Read More
A Lesson in an Elevator – LFMM 364
For the last several years, the picture of Cherie Berry in every single North Carolina elevator has let us all know who NC's Labor Commissioner is, even though most people have no idea what a Labor Commissioner actually does. This provides a great lesson in top of mind awareness, and we discuss how on this week's episode. Read More
Audio, Video, or the Written Word? – LFMM 363
Content marketing can be broken down into three primary mediums - audio, video, and blogging. Which one is most important and should be part of your marketing strategy? We cover the pros and cons of each in this week's episode! Read More
Start with a Simple Solution – LFMM 362
We've seen many attorneys stall out by obsessing over small details over a new system or process that it hinders their overall progress and delays the progress that could have been made. On this week's episode, we talk about the concept of traction and how starting with a simple solution first can help you get farther ahead. Read More
A Story About Direct Mail – LFMM 361
Do you send direct mailers to people who have recently been in an accident or gotten a speeding ticket? We had that happen to an employee here at the office, and the law firm she ended up hiring might surprise you. Read More
