We've talked before about how attorneys fail to keep in touch, but this week's episode really explains why. It's not enough to market just to generate leads. You need to continue marketing to your prospects during and after they make their buying decision. Check out this week's episode to see what we mean, and stick around to find out about a HUGE giveaway we're doing to celebrate our 10th birthday! Read More
How to Make a Good First Impression on the Phone – LFMM 389
A poor intake system can make or break the success of your firm. This week, our Business Development Manager Jana Eatman takes over to provide some tips on how your receptionist can create a great experience for people calling your firm. Read More
How to Generate Content Ideas – LFMM 388
This week, Spotlight Branding copywriter Eddie Dzialo fills in for John to discuss how to generate topics for your content. It's a lot easier than you might think! Read More
Don’t Let Fear of the Unknown Hold You Back! – LFMM 387
Most of the time, the only thing holding us back from making a big decision is simply not knowing what our options are. If that's where you find yourself, the best thing you can do is just take some time to explore what's out there and see where other people that have been in your shoes ended up. There are countless possibilities, you just need to seek them out! Read More
How Branding Works for a Small Business – LFMM 386
Branding isn't just for Coke or McDonald's. In fact, it can have HUGE impacts on how well your marketing works. We explain how and more on this week's Law Firm Marketing Minute. Read More
How SEO Fits into a Content Strategy – LFMM 385
You don't need to do SEO, but if it becomes part of your content marketing strategy, you'll see better results! This week's Law Firm Marketing Minute talks about the difference between starting with SEO and starting with content and showing you how the results work for each. Read More
Adjusting Your Social Media Mindset – LFMM 384
Social media for lawyers isn't about engagements! This week, we discuss how you should approach your firm's social media strategy and provide alternative ways to get the metrics you're looking for. Read More
Easy Prompts to Create Better Content – LFMM 383
We're recording from our brand new Content Lounge this week, and what better way to start than to talk about different ways to create and present new content! Check out this week's episode for some new inspiration. Read More
The Power of Niching Down – LFMM 382
If your audience is everyone, your competition is everyone. That's what happens when you're a "door lawyer" taking every case that comes in your door. This week, we discuss the upside to niching down and how it create a more streamlined path to your business's growth! Read More
Get Your SOPs in Order TODAY! – LFMM 381
We recently surveyed our audience about whether or not they had a policies & procedures manual in place and the response absolutely shocked us. 47% of people said they did not have anything in place. As a business owner, if you're one of those 47%, that needs to change! We explain why on this week's episode. Read More
