It's episode #400! Starting off 2022, we're going to focus a lot on mental health, and this episode looks at the idea of contentment and having that as your baseline as you pursue the goals and dreams you set for yourself. What do you think? Read More
2021 Year End Wrap – LFMM 399
We're closing out 2021 with gratitude and looking forward to some BIG things at Spotlight Branding in 2022. Don't miss these announcements! Read More
What’s Your WHY? – LFMM 398
What's your WHY? Why do you get up in the morning? Why did you choose to be a lawyer? Understanding your WHY is the starting point for everything in your business and career, and should ultimately shape your marketing message! Read More
Watch Out for Deceptive Marketing Tactics – LFMM 397
There are a lot of ways marketing companies and businesses move people to take action. Some are perfectly legit, and some are a little unethical. This week, we talk about a few various marketing tactics and what they really mean when you get those emails. Read More
Your Time Is Valuable! – LFMM 396
For the purposes of this week's discussion, it's okay if you're working 60-70 hours a week on your firm. Just make sure those extra hours are spent doing things you actually enjoy. Most of the time, however, you're only working those extra hours because you're manually doing processes than can otherwise be automated. We discuss the impact that has on this week's episode! Read More
Turning Problems into Opportunities – LFMM 395
Business owners, especially in the legal industry, deal with burnout and tons of mental health problems. This week, we're sharing a mindset change we made and how you can apply it to your business to hopefully help you out. Got a mindset switch that worked for you? Share it with us! Read More
How to Improve Your Firm During the Holidays – LFMM 394
For many areas of law, the next 6 weeks can be a lot slower than normal. But that doesn't mean there aren't things you can be doing to improve your firm! In this week's episode, we highlight a few key areas to address with your firm in order to start 2022 off on the right foot! Read More
Maximize Your CRM! – LFMM 393
If you're using a CRM like Clio, MyCase, PracticePanther, or others, you may not be using these programs to their fullest potential. In this week's Law Firm Marketing Minute, we cover several potential functions and integrations that you may not be utilizing that can save you time and money! Read More
A Quick Thought on ROI – LFMM 392
ROI is a big point of concern for small business owners, especially lawyers, when it comes to anything they invest in. That includes marketing. But before you even concern yourself with ROI, you first have to truly believe that whatever marketing initiative you're about to undertake will actually help you accomplish your goals. We discuss on this week's episode. Read More
Don’t Fall for Deceptive Page Speed Tests – LFMM 391
Have you received an email saying your website is underperforming, which is costing you business and destroying your reputation with Google? Guess what - those emails are full of lies, and we debunk their claims on this week's episode. Read More
