Along with educating your audience and positioning you as the expert, your content can be a major driver of referrals. In this episode, we explain how that happens. Read More
Create a Proven Process for Your Law Firm – LFMM 315
Marc is back to talk about the importance for creating a proven process for your law firm that you can use to show people what it's like to work with you. Read More
You Don’t Have to Compete on Price – LFMM 314
This week, we talk about the importance of charging the right rate and how your marketing can make sure you're positioned as the expert so you're actually able to charge premium rates. You are not a commodity! Read More
How People Can Find You Online Without SEO – LFMM 313
This week, we show you three ways people can find you online without spending thousands of dollars on SEO! Read More
The Role You Play in Your Marketing – LFMM 312
This week, we dive deeper into our third law of content marketing by explaining your role as an attorney in your law firm's marketing. Read More
The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311
In this episode, we finish up this series with our 4th and final law of content, which is to track the right results. Read More
The Laws of Content Marketing Part 3: Shared Success – LFMM 310
Marc is back to discuss the third law of content marketing, which explains your role in the marketing relationship you have with your marketing vendor. Read More
Should You Care About Likes and Comments on Social Media? – LFMM 309
This week, we discuss whether or not you, as a lawyer, should care about being a social media influencer. Read More
The Laws of Content Marketing Part 2: People, Not Search Engines – LFMM 308
Marc explains our second law of content marketing, which covers why it's more important for your content to focus on search engines instead of people. Read More
The Laws of Content Marketing Part 1: Content Is King! – LFMM 307
Marc stops by for a short episode explaining why content really is king! Read More
