Yes, your marketing should bring in business, but it should also prevent the wrong people from showing up. We explain on this week's episode! Read More
Marketing 101 Part 4: Why Do You Even Need Marketing? – LFMM 415
Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and this week's episode is for you. Read More
Marketing 101 Part 3 – Lead Management – LFMM 414
Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on this week's episode. Read More
Marketing 101 Part 2 – Leads – LFMM 413
While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on this week's episode! Read More
Marketing 101 Part 1: The Different Types of Marketing Explained – LFMM 412
Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on this week's episode! Read More
What Is a “Proprietary Platform”? – LFMM 410
If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling you what that *really* means. We give you the dirt on this week's episode! Read More
Just Ask! – LFMM 409
You know how important it is to ask for referrals, yet oftentimes we hesitate out of fear of a negative response. It's time to get over it and JUST ASK! Read More
Thoughts from Our Chat with Gary Vaynerchuk – LFMM 408
This week, we're expanding on the nuggets of knowledge that Gary Vaynerchuk dropped on us last week. Are you doing enough farming in your marketing? If not, let's chat about it. Read More
A Quick Chat with Gary Vaynerchuk – LFMM 407
Our CEO (and former LFMM host) Marc Cerniglia got the opportunity to chat with marketing guru and mega-influencer Gary Vaynerchuk about content marketing, and we're sharing that conversation with you! Read More
Spotlight Insider Is Live! – LFMM 406
We are excited to announce the launch of Spotlight Insider! This new, giant media section of our website is designed to be a resource for you to get marketing and business development tips and inspiration every day of the week. Listen to this week's episode to learn all about it, and head on over to www.spotlightinsider.com to check it out! Read More












