Your idea of "branding" is likely influenced by what you see gigantic corporations do. And while you don't need to create advertisements simply for brand awareness, you still need to brand your firm in a specific way. We explain how on this week's Law Firm Marketing Minute! Read More
The Marketing Landscape Is Always Changing – Don’t Get Left Behind! – LFMM 435
Even though the best marketing takes time (as we discussed last week), new tech and opportunities pop up quickly, so you need to act and adopt fast in order to stay ahead of your competitors. We discuss the importance on this week's Law Firm Marketing Minute. Read More
Good Marketing Doesn’t Happen Fast – LFMM 434
We've been conditioned to get what we want in as little time as possible. Unfortunately, marketing for lawyers doesn't work like that. This week, we explain why consistency and time provide the best results. Read More
Create More Raving Fans (And More Referrals) – LFMM 433
Providing great customer service is pay-to-play. However, there are things you can do that can greatly enhance the experience people have while working with your firm that can go a long way towards helping you create more referrals. We talk about what those are on this Thursday Live edition of Law Firm Marketing Minute. Read More
Be the Loudest Person in the Room – LFMM 432
In this content-saturated world, the louder (more visible) you are, the more you'll be seen and heard. How do you do that without compromising integrity and still provide value to your audience? We discuss it in this week's episode. Read More
When to Post Your Content – LFMM 431
LFMM Live is back! When is the right time to post social media content? Does it really matter for small firms like yours? We discuss this and more on this live Law Firm Marketing Minute! Read More
Eliminate Distractions with a Solid Meeting Structure – LFMM 430
Having your team constantly come to your door with questions can be a huge distraction and cause you to waste more time than you need. This week we talk about the importance of a good meeting structure with your team and how you can make it happen. Read More
Quality vs. Quantity? How About Neither! – LFMM 429
In the content marketing world, the debate often focuses on quality versus quantity. But as we discuss in this week's episode, it shouldn't be about either of those things! Read More
3 Big Benefits of Documenting Your Systems – LFMM 428
This week, we're talking about the importance of documenting your internal systems and processes. Do YOU have a manual in place? Read More
Your Audience Size Doesn’t Matter (As Much) – LFMM 427
Too many people focus on audience size and let other areas of their marketing collect dust. This week, we explain why a focus on the size of your audience isn't as important as you might think. Read More
