Marketing involves creativity, as well as strategic/analytical thinking. It's extremely rare to find a single person who can do both of those things exceptionally well, which is why it's important to make sure you supplement your marketing staff with another person or vendor who fills in their weaknesses. Read More
Marketing for 2023 Starts NOW! – LFMM 446
With Q4 in full swing already, it's time to use the lighter workload brought on by the impending holidays to do some work on your firm, which definitely includes your marketing. This week, we're giving you some tips to prep and things to watch out for as you plan your marketing strategy for 2023. Read More
Why YOU Should Have Content Marketing – LFMM 445
Content marketing is here to stay, and if you don't jump on board, you risk falling behind the firms that did get on the train. We explain all of the benefits and more on this week's Law Firm Marketing Minute. Read More
The Shocking Amount of Revenue You Lose by Doing Your Marketing Yourself – LFMM 444
Have you ever sat down and run the numbers to see just how much revenue you potentially lose by doing marketing yourself? We run them for you on this week's Law Firm Marketing Minute! Read More
Vendor Management Part 2 – The Biggest Downfall in Your Relationship – LFMM 443
Delegating tasks to a vendor isn't a "set it and forget it" process. To get the best results, you need to keep a pulse on what's being done. We explain how on this week's Law Firm Marketing Minute. Read More
Vendor Management Part 1 – Setting Expectations – LFMM 442
Deciding to work with a vendor can be scary. You don't want to relinquish control and you aren't sure if someone else will do the job as well as you. We talk about how to fix that on this week's Law Firm Marketing Minute. Read More
SEO Link Building Explained – LFMM 440
Link building is a scam, at least in the way it's sold to people like you. It doesn't require magic knowledge or any extra effort. You can build it into your own systems. We explain all of that and more on this week's Law Firm Marketing Minute. Read More
The Catalyst for Growth Starts Here – LFMM 439
If you want to free up time and trust others to handle your firm in the way you want, it starts with having well-documented systems and processes. From there, the momentum builds and impacts every other facet of your firm. We explain how on this week's Law Firm Marketing Minute. Read More
Your Brand Is About These 2 Things – LFMM 438
Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should be much more than that. We explain what we mean on this week's Law Firm Marketing Minute! Read More
The Two Approaches to Blogging – LFMM 437
Do you write blogs for SEO or for humans? This week on the Law Firm Marketing Minute, we explain both approaches and which one you should be focusing on. Spoiler alert—it's not the SEO approach. Read More
