You don't know how to market your firm. Really. But this goes beyond not taking any marketing classes in college. This is about what you *think* you know about marketing based on the cursory research you've done. This week's episode lays it all out. Read More
You Don’t Have to Compete (as much)! – LFMM 466
Whether you're concerned about an economic downturn or just worried about constantly losing to your competitors, there are more cost effective (and generally effective) ways around it. We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
A Quick Chat with Gary Vaynerchuk – LFMM 465
Spotlight Branding CEO Marc Cerniglia sat down with marketing guru Gary Vaynerchuk to talk social media strategy, content volume, and why you should raise your rates to get the growth you want. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Two for (Less Than) the Price of One – LFMM 464
You actually don't need to have dedicated SEO work. If your marketing strategy is founded on content, you'll naturally reap the SEO benefits that come with it. We explain how on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
The 2023 Trends Report Is Here! – LFMM 463
Finally! The 2023 Legal Marketing Trends Report is here and FREE for you to download. We're uncovering why law firms want to be more profitable and how you can use your marketing to make that happen. Download your copy at www.spotlightbranding.com/trends23 Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
DO EMAIL MARKETING! – LFMM 462
We're not going to sugarcoat it—if you think email marketing is a waste of time, you're WRONG. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Being Unique Isn’t Enough! – LFMM 461
Many law firms feel as though they have a unique brand. Maybe you're The Bulldog or The Hammer. But having a fun brand doesn't do you any good if you're not consistently communicating how you actually help people. We explain how to make that happen on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Avoid the Hyperbole in Your Marketing – LFMM 460
Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create short-term results, but your reputation will end up like the boy who cried "WOLF!" We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Is ChatGPT the Future of Content? – LFMM 459
There's a lot of buzz around AI-generated content creators like Jasper and ChatGPT. On this week's Law Firm Marketing Minute, we take a dive into these platforms and see what they're really like. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Marketing Is Full of Failure – LFMM 458
Marketers don't want you to know this, but we fail...A LOT. However, this kind of failure shouldn't be seen as negatively as we normally perceive it. We're constantly testing and constantly learning what resonates with our audience, and with that comes a lot of failure. We dive into that on this week's Law Firm Marketing Minute. Read More
