What kinds of decisions would the owner of a $5 or $10 million firm make? We ponder that question and why it's an important mindset shift on today's episode. Read More
Maximize Your CRM Part 2 – LFMM 476
Today we're continuing our discussion on CRM platforms by explaining our internal setup and how that can help you generate informative marketing data. Read More
Maximize Your CRM Part 1 – LFMM 475
This week we're in New York for a conference hosted by Zoho, our CRM platform. Today, we're talking about why it's so important to maximize this software for your firm. Read More
How to Beat the Rat Race – LFMM 474
You're spending the majority of your marketing budget on Google, and for what? To get constantly price-shopped? There's more business waiting (that's also more cost-effective), and we discuss on today's episode. Read More
Where’s Your Office? – LFMM 473
Are you a digital firm or do you still have a brick-and-mortar location? Does it matter? Will it change? We discuss the possibilities on today's episode. Read More
Results Take Time – LFMM 472
We live in a world full of instant gratification. Marketing doesn't work that way! Rather, you need to build momentum in order to get quicker results. We explain what we mean on today's episode. Read More
The Value in Bad Prospects – LFMM 471
Not all leads will be qualified, but you can still get value from them! We discuss what to do with junk or unqualified leads on today's episode. Read More
Big Changes Coming to LFMM – LFMM 470
This week, we have TWO BIG announcements about the future of LFMM - both of which are good, in our opinion! Find out what they are on this week's episode. Read More
Don’t Fear Free – LFMM 469
A common concern we hear from law firm owners is about giving away too much for free and that it might cause potential clients to just handle things on their own. We discuss this worry and why you should provide as much value as possible on this week's Law Firm Marketing Minute! Read More
Branding Is Dumb – LFMM 468
You ever wonder what a giant corporation like T-Mobile or Coca-Cola stands to gain by just plastering their logo in all sorts of places? This is what most people think branding is all about, and it's pretty dumb. We explain why it has to be different for your small firm on this week's Law Firm Marketing Minute. Read More
