Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing. Read More
Mental Health Wrap Up – LFMM 496
As we wrap up Mental Health Awareness Month, we wanted to offer one last piece of inspiration to help you take care of yourself. Read More
Vet Your Marketing Vendors – LFMM 495
Is your marketing vendor actually focused on getting you results, or is it a passive-income funnel for the owner to serve their own selfish interests? We discuss on today's episode. Read More
Social Media Isn’t a Billboard – LFMM 494
Happy Memorial Day! The digital age of marketing brings new rules to play by (and they work in your favor!). But here's the key — you can't approach your marketing the same way you did in the past. We explain on today's episode. Read More
Funnel Exploration Part 3: The Bottom of the Funnel and Beyond – LFMM 493
We're wrapping up our series on marketing funnels with the bottom. But wait! Just because someone reaches the bottom doesn't mean that their journey is complete. We explain why on today's episode. Read More
Funnel Exploration Part 2: The Middle of the Funnel – LFMM 492
Our series on your marketing funnel continues today with the middle portion of your funnel. There's a HUGE missed opportunity here for most firms. Find out what it is in today's episode. Read More
Funnel Exploration Part 1: The Top of the Funnel – LFMM 491
Today we're starting a 3-part series on your marketing funnel / your client journey. Today, we're covering what happens at the top of your funnel! Read More
Write for Humans, Please – LFMM 490
Law firm website written for SEO bots are awful. We go through a particularly bad example on today's episode! Read More
You Don’t Need Fancy Equipment to Make a Podcast – LFMM 489
Despite what snooty audiophiles say, you don't need a $500 microphone to produce a quality podcast. John recorded today's episode using the Voice Memo app on his iPhone to prove that the difference between your phone and an actual microphone is negligible. Read More
A Quick SEO Hack – LFMM 488
Still want to play the SEO game but don't have the budget? Try directories! As we heard in yesterday's episode, half of page 1 Google searches are directories, so if you claim and maintain your profile, your chances of increasing your visibility improve! Read More
