Make your website work for you! Having a lead magnet is an easy way to generate more leads through your website without waiting on people to book a consultation. We share some tips and ideas for your own lead magnets on today's episode. Read More
Website Week Day 3: Not All Hosting Is Equal – LFMM 516
When it comes to hosting your website, you get what you pay for...especially when it comes to back-end maintenance and security from a hack. We explain on today's episode. Read More
Website Week Day 2: Questions to Ask Your Developer – LFMM 515
Website Week continues where we highlight some very important questions you need to ask your web developer before you decide to work with them. Don't get burned! Read More
Website Week Day 1: Don’t DIY Your Website! – LFMM 514
We're starting a huge series this week on various elements of your content marketing strategy, and we're kicking it off with your website. Today, we're explaining why taking the DIY route for your website isn't the best strategy. Read More
The New Way to Build Trust – LFMM 513
The rules of marketing have changed over the last few years, and the way you build trust with your audience is different as well. We explain how and what you need to do on today's episode. Read More
Host an Event! – LFMM 512
Did you know hosting an event can be a great way to generate leads AND demonstrate your expertise? We're sharing stories of two clients who do this very well and how you can do it for yourself. Read More
Handling Negative Reviews – LFMM 511
It's going to happen sooner or later - a disgruntled client will leave a bad review. How do you handle it? We explain how on today's episode. Read More
Maximize Your Touchpoints – LFMM 510
On today's episode, we're talking about momentum and how quickly you can see results in your marketing. The best strategies take time, but the more you do, the sooner you can see results. Read More
Test One Thing at a Time! – LFMM 509
Today, we're talking about A/B testing and why many marketers usually end up doing this wrong. The key - test ONE thing at a time and then quickly move on to the next one. Read More
What’s Your Marketing Budget? – LFMM 508
It's a common question we get asked: How much of my firm's revenue should go to my marketing budget? The answer: It depends! But we explain what to look at in today's episode. Read More
