Branding isn't just for Coke or McDonald's. In fact, it can have HUGE impacts on how well your marketing works. We explain how and more on this week's Law Firm Marketing Minute. Read More
How SEO Fits into a Content Strategy – LFMM 385
You don't need to do SEO, but if it becomes part of your content marketing strategy, you'll see better results! This week's Law Firm Marketing Minute talks about the difference between starting with SEO and starting with content and showing you how the results work for each. Read More
Adjusting Your Social Media Mindset – LFMM 384
Social media for lawyers isn't about engagements! This week, we discuss how you should approach your firm's social media strategy and provide alternative ways to get the metrics you're looking for. Read More
Easy Prompts to Create Better Content – LFMM 383
We're recording from our brand new Content Lounge this week, and what better way to start than to talk about different ways to create and present new content! Check out this week's episode for some new inspiration. Read More
The Power of Niching Down – LFMM 382
If your audience is everyone, your competition is everyone. That's what happens when you're a "door lawyer" taking every case that comes in your door. This week, we discuss the upside to niching down and how it create a more streamlined path to your business's growth! Read More
Get Your SOPs in Order TODAY! – LFMM 381
We recently surveyed our audience about whether or not they had a policies & procedures manual in place and the response absolutely shocked us. 47% of people said they did not have anything in place. As a business owner, if you're one of those 47%, that needs to change! We explain why on this week's episode. Read More
How Does Your Firm Set Goals? – LFMM 380
Does your business have a structured system for setting goals, checking in on them, and continuing to move the needle forward? We're coming up on our quarterly session here at Spotlight Branding. So this week, we wanted to share our process with you and encourage you to do something similar if you don't have anything in place.Check out "What the Heck Is EOS?" to learn more about the process we use! Read More
ALERT – Google Algorithm Change Tanks Search Results for Thousands – LFMM 379
Google updates its search engine algorithms hundreds of times every year. Most of the time, you'll never notice. But a recent update seems to have affected thousands of website search rankings so much that webmasters are considering abandoning their websites and SEO altogether. If you were affected by this, we discuss what you can do to break free of SEO. Read More
Are You Happy? – LFMM 378
We've seen a lot of unhappy lawyers out there, and there are statistics to back it up. If you've been feeling regretful about becoming an attorney, this week's Law Firm Marketing Minute is for you. We discuss some ideas for turning things around, and we also let you know that it's okay to walk away. Read More
How to Run a Webinar for Your Firm – LFMM 377
A regular webinar series is a great way to engage with your audience and show off your credibility and expertise. Plus, it's a lot easier than you might think! This week, we dive into how you can set up a regular webinar series for your firm. Read More
