We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring. We're here to tell you this week that may not be the case! Read More
The Truth About Your Social Media Followers – LFMM 456
Happy New Year! We're back with the Law Firm Marketing Minute this week and talking about the real reason why you may not be seeing followers and engagement on your social media channels. Read More
Is There a Double Standard? – LFMM 455
Why do we treat digital marketing differently and with much more skepticism than traditional methods? We still have much more data and control over our digital marketing, and yet we're so quick to switch gears and do something else. We discuss this problem and wrap up a successful 2022 on this week's Law Firm Marketing Minute! Read More
Focus on Your Strengths – LFMM 454
We've been taught our whole lives to refine our weaknesses to get them to be as good as our strengths, but why not focus on our strengths and then surround ourselves with a team that compensates for the areas in which we are weak? We discuss on this week's Law Firm Marketing Minute! Read More
What are your core values? – LFMM 453
Does your firm have core values? Do they truly embody who your firm is? This week's Law Firm Marketing Minute looks at the concept of core values and provides some quick tips on how to develop (or revise) yours. Read More
Custom vs. Syndicated Content – LFMM 452
Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content unique to you and your firm? We discuss on this week's Law Firm Marketing Minute! PS - take the 2023 Legal Marketing trends survey at www.spotlightbranding.com/survey Read More
All Content Marketing Is NOT Created Equal – LFMM 451
When a marketing company tells you they provide content marketing, make sure you understand exactly what they mean. Oftentimes, "content marketing" is just repackaged SEO service. We explain in this week's Law Firm Marketing Minute! Read More
Take the Legal Marketing Trends Survey! – LFMM 450
Take our Legal Marketing Trends survey! Our first edition of the report received a huge amount of feedback, and we're aiming to make the 2023 edition even bigger. Go to www.spotlightbranding.com/survey to participate! Read More
Marketing to Find the Right Clients – LFMM 449
Marketing doesn't have to be about getting as many leads as possible. It can also be about getting the *right* leads. We explain on this week's Law Firm Marketing Minute. Read More
Go Where Your Audience Hangs Out – LFMM 448
Back in the day, you had limited options for where to place your ads with hopes that the majority of your audience would see them. Today with social media, you can get in front of nearly everyone AND provide more value in the process. We explain how on this week's Law Firm Marketing Minute. Read More
