What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this week's episode, we discuss how you can actually work to meld these two philosophies together to ensure your marketing's success. Read More
Who Are Your Competitors? – LFMM 355
Who are your competitors, really? Is it BigLaw or just the guy across the street? How you're marketing your firm matters, and you might be surprised as to who you're actually competing against. We discuss that and more on this week's episode! Read More
You Need KPIs – LFMM 354
Are you tracking the right things in your law firm? The right data is so important to helping you understand what initiatives are working, or which employees deserve a raise (or to be fired). This week, we talk about what metrics you can be tracking and how important they are to your firm's success. Read More
Overcoming an Interesting Marketing Challenge – LFMM 353
Have you ever gotten frustrated with your marketing company because it wasn't working (whether objectively or subjectively)? Of course! Practically everyone has. Most issues are easy to address, but what about marketing that seems to be working, but you just aren't as excited about as you used to be? We address that in this week's episode! Read More
Making a Good First Impression – LFMM 352
Is your law firm making a good first impression? Business cards and fancy lobbies don't cut it anymore. You need a great website that provides an excellent user experience first and foremost in today's world. In this week's episode, we talk about what that looks like. Read More
What’s Your Mindset? – LFMM 351
There seems to be two kinds of business owners out there: There's the entrepreneur who's always looking for ways to grow the business, and there are the ones who feel like they have to do everything themselves. If you're the second kind of business owner, you're playing a dangerous game that might result in you getting burned out and hating your career. It's time to delegate! Read More
Personality Tests for Your Team! – LFMM 350
Want to learn more about your team or new hires? These personality tests will give you great insight into how people think, respond to communication, and take action on tasks! If you don't do this already, you definitely need to incorporate this information to help your processes run more efficiently and have your team be more productive. Read More
A Lesson from the Grocery Store – LFMM 349
What did the grocery store teach us about the importance of content in 2021? It's going to be more important than ever to stay top-of-mind! We're kicking of 2021 with another great episode of the Law Firm Marketing Minute. Hope you enjoy! Read More
What Mattered in 2020? Content! – LFMM 348
For our final episode of 2020, we provide a year end review of the analytics we measured in 2020 around content. Not surprisingly, we saw massive growth, and it was all because we doubled down on our content strategy. If content wasn't part of your marketing plan this year, make sure it's part of it next year! Read More
The Real Truth About Building a Law Firm Website – LFMM 347
How long does it take to build a great law firm website? How much should it cost? There are a lot of misconceptions and misguided expectations out there. This episode of The Law Firm Marketing Minute aims to set the record straight. Read More
