Most marketing strategies revolve around creating a funnel to nurture leads along. There's one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your system much longer and can lead to better conversion. Learn more in this week's episode! Read More
What About Those Directories? – LFMM 325
Should you make directories like Avvo or Justia part of your core marketing strategy? The answer is always "it depends," and it leads us to next week's topic! Read More
The Importance of Blogging for Your Law Firm – LFMM 324
Website post: If your law firm website doesn't have a blog (or you're not using it the right way), you're missing out on a great way to showcase your expertise and provide valuable information for your audience. In this episode, we discuss why having a blog is so important and provide some examples of things you can write about. Read More
TikTok for Lawyers? – LFMM 323
TikTok has exploded as one of the most popular apps among Gen Z consumers, but does that mean your law firm should have a presence there? We discuss on this week's episode! Read More
It All Starts with Content – LFMM 322
All of your marketing should start with your content, whether it's your website, blogs, or anything else. Why? Because it makes the rest of your marketing actually work! We explain in this week's episode. Read More
The Importance of Setting Goals for Your Firm – LFMM 321
Do you have yearly goals in place for your firm or are you just going through the daily motions? In this episode, we talk about setting yearly goals and why quarterly planning to achieve those goals is so important. Read More
Ways to Fix Cash Flow Issues in Your Law Firm – LFMM 320
We asked and you responded - cash flow issues are one of the biggest challenges that solo and small firm attorneys face. In this episode, we provide some tips on how to even out those peaks and valleys. Read More
How Often Should You Send Email Newsletters? – LFMM 319
How often should you be sending an email newsletter? We've gotten that question a lot, and we're answering it on this week's episode! But even more than knowing when to send one, it's even more important to send valuable content. Read More
Competing with DIY Legal Sites – LFMM 318
As we all get back to work, there's a good chance that DIY sites like Legal Zoom will see an increase in business because people want to pay cheap legal rates. However, those templated legal documents usually end up costing people in the long run. Don't be a commodity! Make sure your marketing message reinforces your expert status, making you the obvious choice over a DIY site. Read More
The Resources Every Law Firm Website Should Have – LFMM 317
This week, we discuss the four free resources every law firm website should make available to their visitors. If your website is missing any of these, it might not be performing as well as it could be! Read More
