Does your business have a structured system for setting goals, checking in on them, and continuing to move the needle forward? We're coming up on our quarterly session here at Spotlight Branding. So this week, we wanted to share our process with you and encourage you to do something similar if you don't have anything in place.Check out "What the Heck Is EOS?" to learn more about the process we use! Read More
ALERT – Google Algorithm Change Tanks Search Results for Thousands – LFMM 379
Google updates its search engine algorithms hundreds of times every year. Most of the time, you'll never notice. But a recent update seems to have affected thousands of website search rankings so much that webmasters are considering abandoning their websites and SEO altogether. If you were affected by this, we discuss what you can do to break free of SEO. Read More
Are You Happy? – LFMM 378
We've seen a lot of unhappy lawyers out there, and there are statistics to back it up. If you've been feeling regretful about becoming an attorney, this week's Law Firm Marketing Minute is for you. We discuss some ideas for turning things around, and we also let you know that it's okay to walk away. Read More
How to Run a Webinar for Your Firm – LFMM 377
A regular webinar series is a great way to engage with your audience and show off your credibility and expertise. Plus, it's a lot easier than you might think! This week, we dive into how you can set up a regular webinar series for your firm. Read More
All This Content and Nowhere to Go? – LFMM 376
If a tree falls in the forest, does it make a sound? If a blog sits on your website, does it get consumed? This week on the Law Firm Marketing Minute, we talk about how to make sure all of the great content you're creating gets seen by your audience and how you can make it the most effective! Read More
Take a Break! – LFMM 375
Happy Independence Day! Were you able to take some time off on the long weekend to relax? If not, why? While we obviously can't know every individual situation, we believe the reason most business owners are constantly working is because they just don't have the systems in place that allow them to take a weekend off. We discuss how to fix that on this week's episode! Read More
How are you different? – LFMM 374
If someone came up and asked how your firm was different from your competitors, would you immediately know the answer? Even more, would you have a good answer? We ponder this topic on this week's Law Firm Marketing Minute! Read More
Direct Response vs. Brand Awareness Marketing – LFMM 373
There are two primary forms of marketing out there - direct response and brand awareness. On this week's episode of The Law Firm Marketing Minute, we explore both and discuss where you should be focusing the majority of your marketing investment. Read More
A Few Questions You Should Be Asking Your Marketing Company – LFMM 372
You want to feel good about the investment you're making with your marketing, but many sales presentations can be psychologically manipulative and rush you into making a decision without covering all of your bases and having all of your questions answered. This week's episode highlights a few questions you should ask your potential new marketing company before you sign. Read More
The REAL Reason You Started Your Own Firm – LFMM 371
Why did you start your firm? Was it the financial and occupational freedom that comes with being your own boss? That's true for many attorneys, but they quickly struggle to come close to making that reality. This week's Law Firm Marketing Minute looks at how you can get back on track so you can make more money and work fewer hours doing it! Read More
