Welcome to Part 1 of our Series: What Marketing Services Should Cost. There are a lot of different price points and companies out there. How do you know If you are getting more or less? We first explore what your law firm website should cost. It’s important to understand what you’re getting technically and strategically. That’s going to help you compare pricing from one competitor to the next. Find out what the range Read More
Organize Your Marketing by Audience – LFMM 275
We tend to organize our marketing by function or type; like print ads or networking. Have you thought about organizing your marketing by audience? You may not be seeing the full story when you are only focused on the type of marketing you are doing. Your firm could benefit from peering deeper into the type of audience you are looking to reach. Read More
Improve Your Consultation Win Rate – LFMM 274
One of the best ways to improve your consultation win rate is to educate your clients in advance. First, put the right marketing in place. Next, encourage your consults to explore your resources prior to visiting your firm. By doing this, consults are better prepared and convinced you’re the one they want to work with. Read More
Be the ACE! – LFMM 273
ACE stands for Authority, Credibility, and Expertise. When you think about your marketing, whether it’s online or offline, ACE should be your aim. At the end of the day, people want to work with the best. They want to work with a firm who is an authority, who’s credible, and who are the experts in their area of need. Read More
Market to Your Existing Clients – LFMM 272
Getting referrals from people you already know is cheaper than other forms of marketing and they're typically the best clients. Read More
When Should I Bring My Marketing In-House? – LFMM 271
If you're an attorney who wants to bring marketing in-house, you have to think of your opportunity cost. Is it worth your time? The same goes for an in-house marketing coordinator. Do you really want them to focus on menial everyday tasks rather than more intricate tasks that could potentially lead to a higher ROI? Read More
Stop Looking for a One-Stop Shop – LFMM 270
It’s hard for any marketing agency to be effective across the board with all marketing needs. You wouldn’t want a doctor who works on a little bit of everything to perform complex heart surgery on you. Just remember the old saying, “Jack of all trades, master of none.” Read More
Forbes Agrees, Branding Before SEO – LFMM 269
Having a solid brand that supports your law firm improves your ROI. It's where you figure out how to separate yourself from your competition and shows why they should choose you. To back up our claim, we found an article where an SEO guru from Forbes stated that branding should come first. Learn more by reading the article here - Read More
The Best Cases Go to the Best Marketers – LFMM 268
By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average. Read More
Websites Don’t Create Website Traffic – LFMM 267
Just because you build a website, it doesn’t mean that it’s going to create traffic on its own. Most of the work actually happens elsewhere. Read More
