Filming video FAQs isn't difficult at all! We actually sat down and followed our own process to put ourselves in our clients' shoes, and now we're sharing what we learned and the tips we recommend to have a great shoot. Read More
How Much Revenue Are You Losing By Doing Your Own Marketing? – LFMM 359
Have you been putting off delegating your marketing activities because you think it'll save you money over hiring a vendor or in-house staff? If you sat down and looked at the data, you could be surprised. This week, we share some numbers with you to see just how much revenue you could be giving up each month because you chose to do your marketing yourself. Read More
The Rules of (Social Media) Engagement – LFMM 358
So often we hear lawyers concerned about the likes, comments and shares they think they should be getting on social media. But should that really be your primary focus? It's easy to get caught up in it, but for lawyers, social media should be seen differently. We discuss on this week's episode. Read More
Tips for Your Hiring Process – LFMM 357
Combing through resumes is a huge waste of time, especially when you have more important work to do. In this week's episode, we provide some tips on how to automatically eliminate over 90% of applicants without you having to spend a second looking at resumes. Read More
Being Everywhere vs. Being Top of Mind – LFMM 356
What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this week's episode, we discuss how you can actually work to meld these two philosophies together to ensure your marketing's success. Read More
Who Are Your Competitors? – LFMM 355
Who are your competitors, really? Is it BigLaw or just the guy across the street? How you're marketing your firm matters, and you might be surprised as to who you're actually competing against. We discuss that and more on this week's episode! Read More
You Need KPIs – LFMM 354
Are you tracking the right things in your law firm? The right data is so important to helping you understand what initiatives are working, or which employees deserve a raise (or to be fired). This week, we talk about what metrics you can be tracking and how important they are to your firm's success. Read More
Overcoming an Interesting Marketing Challenge – LFMM 353
Have you ever gotten frustrated with your marketing company because it wasn't working (whether objectively or subjectively)? Of course! Practically everyone has. Most issues are easy to address, but what about marketing that seems to be working, but you just aren't as excited about as you used to be? We address that in this week's episode! Read More
Making a Good First Impression – LFMM 352
Is your law firm making a good first impression? Business cards and fancy lobbies don't cut it anymore. You need a great website that provides an excellent user experience first and foremost in today's world. In this week's episode, we talk about what that looks like. Read More
What’s Your Mindset? – LFMM 351
There seems to be two kinds of business owners out there: There's the entrepreneur who's always looking for ways to grow the business, and there are the ones who feel like they have to do everything themselves. If you're the second kind of business owner, you're playing a dangerous game that might result in you getting burned out and hating your career. It's time to delegate! Read More
