Is your elevator pitch dialed in? If not, here's a simple formula to help improve. Read More
Does Your Marketing Reflect Your Status As An Expert – LFMM 255
If your marketing isn't showcasing you as an expert, it might be time to consider an audit. Read More
What Goes Into An Effective Email Newsletter – LFMM 254
In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do. Read More
Make Your Ads Calendar Driven – LFMM 253
Advertising is most effective when you can enter into a conversation that's already happening. Read More
Move Your Marketing Forward – LFMM 252
Summer is here which always comes with downtime. It's a great opportunity to knock some projects off your plate and implement new marketing systems. Read More
Tracking ROI: Don’t Get Tunnel Vision – LFMM 251
Take time to see the big picture view and understand that good marketing and systems compliment each other. Read More
Simplify Your Message – LFMM 250
Too often, lawyers confuse consumers with their marketing message. Learn to simplify and communicate it well so that people have the confidence to hire you. Read More
If You’re Not A Celebrity…You’re A Commodity – LFMM 249
If consumers don't recognize the difference in value, they're going to choose the cheapest option. As an attorney, this is a dangerous place to be. Read More
The Story Isn’t About You – LFMM 248
All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather, you should be the trusted advisor who helps the hero (E.g. the client) get to a better place in their life. Read More
Being A Good Lawyer Isn’t Enough – LFMM 247
Letting your work speak for itself is not enough. While it's admirable, you need a real growth strategy. Read More
