When someone makes a referral, they are putting their own credibility on the line. If they somehow get burned by that decision to send someone your way, they aren't going to refer you to someone else. Even though you surely treat your clients well, this sentiment is worth overstating because it's much easier to burn a bridge than it is to build one. Read More

The marketing budget for Coca-Cola is quite sizeable, but why? Who in the United States hasn't heard of or seen Coca-Cola before? The answer is that virtually everyone has heard of this brand, but it's repeated touch-points that make a difference when it comes to marketing. Even this massive company knows that branding and marketing is all about reminding people who you are and what you do/sell. Read More

Have you heard of the concept of social capital? By making a referral to someone that they end up working with and enjoying, you earn social capital. People want to earn that credibility, they want to make referrals. You, as an attorney, need to be the person that they refer when the opportunity arises. To make that happen, you need to stay top-of-mind with them so when someone on Facebook asks for a recommendation Read More

On this episode of the Law Firm Marketing Minute, Daniel gives insight into a simple, easy idea that you can implement on your homepage. The benefits are two-fold for both you and people who visit your website. To find out more, click play below. Also, if you get value from this podcast, we would love it if you left a review! Daniel gives the steps for how to leave a review from iTunes at the beginning of the Read More

Today, Daniel is treating you to 7 different ways you can build your brand as an ACE, Authoritative, Credible, Expert. Hopefully you already know the benefits of establishing your brand, but if you're wondering how to implement strategies to achieve that, click play below. Read More

We're not telling you to give away tons of free information and eliminate the need for a client to hire you. But there is so much benefit to showcasing your expertise on your website and setting yourself apart as an educational resource to visitors. Read More

You don't want to annoy your subscribers, but you want to stay on the top of their mind. But here's the thing: your email subscribers signed up to be on your list; they opted into receiving your emails and the valuable information you are offering them. They always have the option to unsubscribe if they decide they no longer want to get the helpful information in their inbox, but the vast majority of your subscribers Read More

We've gotten this question a lot lately, but we don't have a huge vendetta against Search Engine Optimization, we just believe in a better way to market your law firm. With SEO, there can only be one ad at the top of page 1 for any given search. Plus, with Google's constantly changing algorithms, you could finally get to the top, just to get bumped down several spots when an adjustment is made on the search engine's Read More