We asked and you responded - cash flow issues are one of the biggest challenges that solo and small firm attorneys face. In this episode, we provide some tips on how to even out those peaks and valleys. Read More
How Often Should You Send Email Newsletters? – LFMM 319
How often should you be sending an email newsletter? We've gotten that question a lot, and we're answering it on this week's episode! But even more than knowing when to send one, it's even more important to send valuable content. Read More
Competing with DIY Legal Sites – LFMM 318
As we all get back to work, there's a good chance that DIY sites like Legal Zoom will see an increase in business because people want to pay cheap legal rates. However, those templated legal documents usually end up costing people in the long run. Don't be a commodity! Make sure your marketing message reinforces your expert status, making you the obvious choice over a DIY site. Read More
The Resources Every Law Firm Website Should Have – LFMM 317
This week, we discuss the four free resources every law firm website should make available to their visitors. If your website is missing any of these, it might not be performing as well as it could be! Read More
How Your Content Drives Referrals – LFMM 316
Along with educating your audience and positioning you as the expert, your content can be a major driver of referrals. In this episode, we explain how that happens. Read More
Create a Proven Process for Your Law Firm – LFMM 315
Marc is back to talk about the importance for creating a proven process for your law firm that you can use to show people what it's like to work with you. Read More
You Don’t Have to Compete on Price – LFMM 314
This week, we talk about the importance of charging the right rate and how your marketing can make sure you're positioned as the expert so you're actually able to charge premium rates. You are not a commodity! Read More
How People Can Find You Online Without SEO – LFMM 313
This week, we show you three ways people can find you online without spending thousands of dollars on SEO! Read More
The Role You Play in Your Marketing – LFMM 312
This week, we dive deeper into our third law of content marketing by explaining your role as an attorney in your law firm's marketing. Read More
The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311
In this episode, we finish up this series with our 4th and final law of content, which is to track the right results. Read More
