A lot of businesses talk about their superior customer service as if that's a big selling point. It shouldn't be! Great customer service should be standard practice for your law firm. In this episode of The Law Firm Marketing Minute, Marc shares a story of a recent customer service experience he had and how it can impact your law firm. Read More
Create Marketing Loops, Not Funnels – LFMM 279
If you have explored any sort of continuous marketing for your firm, you've likely heard the phrase "marketing funnel." However, there's a problem with funnels in that they have an endpoint - and what happens when a prospect doesn't get all the way to the end? You still need to market to them! This episode explains how. Read More
Do Email Newsletters Work? – LFMM 278
Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law Firm Marketing Minute, we explain how email newsletters provide more value than you ever thought! Read More
What Should Social Media Services Cost? – LFMM 277
Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by understanding what’s included in your social media service. Who’s creating your content? How often is it going out on your various platforms? Are they monitoring your accounts? Consider what the company is aiming for and the time you’re saving by hiring someone to oversee your social media presence. Find out what Read More
What Should a Website Cost for my Law Firm? – LFMM 276
Welcome to Part 1 of our Series: What Marketing Services Should Cost. There are a lot of different price points and companies out there. How do you know If you are getting more or less? We first explore what your law firm website should cost. It’s important to understand what you’re getting technically and strategically. That’s going to help you compare pricing from one competitor to the next. Find out what the range Read More
Organize Your Marketing by Audience – LFMM 275
We tend to organize our marketing by function or type; like print ads or networking. Have you thought about organizing your marketing by audience? You may not be seeing the full story when you are only focused on the type of marketing you are doing. Your firm could benefit from peering deeper into the type of audience you are looking to reach. Read More
Improve Your Consultation Win Rate – LFMM 274
One of the best ways to improve your consultation win rate is to educate your clients in advance. First, put the right marketing in place. Next, encourage your consults to explore your resources prior to visiting your firm. By doing this, consults are better prepared and convinced you’re the one they want to work with. Read More
Be the ACE! – LFMM 273
ACE stands for Authority, Credibility, and Expertise. When you think about your marketing, whether it’s online or offline, ACE should be your aim. At the end of the day, people want to work with the best. They want to work with a firm who is an authority, who’s credible, and who are the experts in their area of need. Read More
Market to Your Existing Clients – LFMM 272
Getting referrals from people you already know is cheaper than other forms of marketing and they're typically the best clients. Read More
When Should I Bring My Marketing In-House? – LFMM 271
If you're an attorney who wants to bring marketing in-house, you have to think of your opportunity cost. Is it worth your time? The same goes for an in-house marketing coordinator. Do you really want them to focus on menial everyday tasks rather than more intricate tasks that could potentially lead to a higher ROI? Read More
