It's been the week for legal marketing content! Enjoy the entire episode!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business. 👉Here's what you can expect: High & Low Thresholds How starting with an offer can HURT your marketing The way content creates your best salespeople ☝️One of our best free resources that can Read More
Content Does Wonders For Your Law Firm – Ep 668
We keep talking about content, and for good reason! It does wonders!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business.👉Here's what you can expect: How does content do wonders? The threshold crushers! Get a better sense of exactly what content does ☝️One of our best free resources that can make all your marketing work Read More
These Put Your Law Firm in the Fast Lane – Ep 667
You already know this. Referrals are the name of the game!Referrals usually can give you better clients. They should be the focus of your law firm's marketing. Don't have any referrals to go off of? Read below.👉Here's what you can expect: How to blow thresholds away What content can do to get more referrals What content can do when you don't have any referrals ☝️One of our best free resources that Read More
Bridging the Gap to Get More Clients – Ep 666
What type of content works best for a law firm? How does it work?You need to get your potential clients from point A to point B! We always recommend using content to make that happen, and here's why.👉Here's what you can expect: The type of content that is best How to bridge the gap How to get more clicks ☝️One of our best free resources that can make all your marketing work better:Your free download is Read More
Content vs. High Threshold Offers – Ep 665
If your law firm does not have content, then you are doing it a disservice.What do you have to offer those who are not even sure if they want to work with you? Booking a consultation is actually a high-threshold offer!👉Here's what you can expect: Direct marketing needs content What do you have to offer? High-threshold vs Low-threshold ☝️One of our best free resources that can make all your Read More
The 5 Stages of Awareness for Legal Marketing – Ep 664
Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have considered. Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect: The mindset of who you are marketing to Why each stage deserves Read More
What Makes Your Law Firm Different? – Ep 663
There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others?On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your branding.👉Here's what you can expect: The mindset of the product and most aware How your law firm Read More
Being There For Those In Need – Ep 662
Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them?On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you can effectively help them through the process without saying a word.👉Here's what you can expect: The Read More
The Potential Clients Who Don’t Know They Need You – Ep 661
How can your law firm help someone who doesn't even know that they need your help? Or help at all!On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 👉Here's what you can expect: The mindset of the unaware Not everyone even knows they have a problem How to approach these Read More
Does Your Audience Even Know Who You Are? – Ep 660
Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect: The mindset of who you are marketing to The common marketing trap law firms fall Read More
