Did you like this episode? Dislike it? What is true about branding for law firms? Most lawyers are unaware of the powerful brand they’ve already built.In this episode, John Hinson dives into how your legal expertise, client experience, and professional presence form the core of your brand identity. Learn to recognize and leverage these elements to differentiate your firm, attract ideal clients, and elevate your Read More

Did you like this episode? Dislike it? What is the true definition of branding? Why does this matter?Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how branding for law firms is different than branding for other small businesses, like a marketing agency. Law firms should view branding from a different perspective! What perspective is that? Listen now and find out!👉Here's Read More

Did you like this episode? Dislike it? Most lawyers know the generic definitions of marketing and branding. This could be detrimental to these efforts!Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about the real definitions of marketing and branding. Law firms can benefit greatly by knowing exactly what falls under these marketing and branding umbrellas. Is it just dances on Read More

Did you like this episode? Dislike it? Many small law firms are not focusing on what they should be. This will help grow your small law firm!Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how the two best things for a small law firm are the things that are not necessarily flashy! Many small law firms focus on marketing things that look good rather than the things that are Read More

Did you like this episode? Dislike it? If you've been a listener of this podcast for a while, then you know Spotlight's stance on SEO. It's not a pretty thing!Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how SEO should not be a focus for law firms. In fact, SEO is a great way to burn marketing budget! It is a zero-sum game, and if your law firm focuses on it, then you Read More

Did you like this episode? Dislike it? If you're a law firm owner, finding and hiring the best talent for your firm is the best-case scenario. How do you do that?We spoke with Ryan Kimler of Net Profit CFO about what it takes to attract the rockstars of the legal industry! Your law firm deserves the best because of what you do for others. You should be able to attract and hire the best talent in the legal Read More

Did you like this episode? Dislike it? Many law firms want the best talent working at their firm. How can a law firm effectively secure the best talent? We spoke with Ryan Kimler of Net Profit CFO about the most effective ways that a law firm can secure the best talent. It may sound simple, but attracting the best talent requires planning much farther ahead! Does your law firm want the best talent? Listen in Read More

Did you like this episode? Dislike it? Do you want your law firm to be financially healthy? Of course, you do!We spoke with Ryan Kimler of Net Profit CFO about the essential pieces your law firm needs in order to be financially healthy. The positions can play a HUGE role in growing your law firm. Being healthy in this sense can help you sleep at night! Make sure your law firm has these positions covered in order Read More

Did you like this episode? Dislike it? Your law firm should have a financial plan for the year. How do you get somewhere if you don't know how to get there?We spoke with Ryan Kimler of Net Profit CFO about the 3 big financial numbers that law firm owners need to know. In fact, these should be the questions answered in order to build out a strong financial plan for your law firm.Find Ryan here: Read More

Did you like this episode? Dislike it? Many law firms struggle with hiring the right candidates. Today's market does not make it any easier.We spoke with Ryan Kimler of Net Profit CFO about the struggles that law firms face. He gave us a few reasons why this happens. He also introduced some stats about hiring that can hinder firms from getting that rockstar hire. If your law firm is struggling with hiring, then Read More