We get it - you're risk-averse. But if you think about it, everything in life is a risk. On today's episode, we talk about shifting that mindset to see the opportunities available when it comes to your next marketing investment. Read More
A Free SEO Resource for Your Firm – LFMM 546
A different kind of episode today as we share a special resource we have that's dedicated to SEO. Check out our Anti-SEO Report at spotlightbranding.com/seo Read More
Graphics Made Easy – LFMM 545
On today's episode, we share a great tool with you that allows you to create all kinds of amazing-looking social media graphics, brochures, and more. It's called Canva, and it's actually legitimately free. Go to www.canva.com to check it out! Read More
A Surprising Marketing Problem – LFMM 544
Did you know that having too many leads or potential clients is actually a marketing problem? We explain how to fix it on today's episode! Read More
You’re Not as Famous as You Think You Are – LFMM 543
Despite the great work you do or however many billboards you put up, there will still be a ton of people in your own community who have never heard of you. That's why consistent marketing is so important, and we explain how to make it happen on today's episode. Read More
SEO Is Changing – LFMM 542
The world of SEO is changing more from search engines to video and social media. We explain exactly what that looks like on today's episode. Read More
Beware of SEO “Service” – LFMM 541
Many marketing companies tack on "SEO" as a service or add on when they send you a proposal. Most of the time, though, it doesn't do much more than check off a box. Today, Marc shares his insight on what's really going on. Read More
Stop Caring About SEO So Much – LFMM 540
On today's episode, Spotlight Branding CEO Marc Cerniglia is back with a quick tip for your firm's SEO strategy! Read More
How to Tell If Your Marketing Is Working – LFMM 539
This is a question we get often, especially as it relates to determining the ROI of your content marketing. Marc gives you an answer on today's episode! Read More
Lots of Referrals Doesn’t Necessarily Mean You’re Great with Referrals – LFMM 538
On today's episode, Spotlight Branding CEO Marc Cerniglia takes over the show to talk about the importance of referrals, but notes that just because 100% of your business may already come from referral doesn't mean you're actually doing well with your referral strategy. Read More
