Does your firm have core values? Do they truly embody who your firm is? This week's Law Firm Marketing Minute looks at the concept of core values and provides some quick tips on how to develop (or revise) yours. Read More
Custom vs. Syndicated Content – LFMM 452
Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content unique to you and your firm? We discuss on this week's Law Firm Marketing Minute! PS - take the 2023 Legal Marketing trends survey at www.spotlightbranding.com/survey Read More
All Content Marketing Is NOT Created Equal – LFMM 451
When a marketing company tells you they provide content marketing, make sure you understand exactly what they mean. Oftentimes, "content marketing" is just repackaged SEO service. We explain in this week's Law Firm Marketing Minute! Read More
Take the Legal Marketing Trends Survey! – LFMM 450
Take our Legal Marketing Trends survey! Our first edition of the report received a huge amount of feedback, and we're aiming to make the 2023 edition even bigger. Go to www.spotlightbranding.com/survey to participate! Read More
Marketing to Find the Right Clients – LFMM 449
Marketing doesn't have to be about getting as many leads as possible. It can also be about getting the *right* leads. We explain on this week's Law Firm Marketing Minute. Read More
Go Where Your Audience Hangs Out – LFMM 448
Back in the day, you had limited options for where to place your ads with hopes that the majority of your audience would see them. Today with social media, you can get in front of nearly everyone AND provide more value in the process. We explain how on this week's Law Firm Marketing Minute. Read More
Marketing Is Often a 2-Person Job – LFMM 447
Marketing involves creativity, as well as strategic/analytical thinking. It's extremely rare to find a single person who can do both of those things exceptionally well, which is why it's important to make sure you supplement your marketing staff with another person or vendor who fills in their weaknesses. Read More
Marketing for 2023 Starts NOW! – LFMM 446
With Q4 in full swing already, it's time to use the lighter workload brought on by the impending holidays to do some work on your firm, which definitely includes your marketing. This week, we're giving you some tips to prep and things to watch out for as you plan your marketing strategy for 2023. Read More
Why YOU Should Have Content Marketing – LFMM 445
Content marketing is here to stay, and if you don't jump on board, you risk falling behind the firms that did get on the train. We explain all of the benefits and more on this week's Law Firm Marketing Minute. Read More
The Shocking Amount of Revenue You Lose by Doing Your Marketing Yourself – LFMM 444
Have you ever sat down and run the numbers to see just how much revenue you potentially lose by doing marketing yourself? We run them for you on this week's Law Firm Marketing Minute! Read More
