Finally! The 2023 Legal Marketing Trends Report is here and FREE for you to download. We're uncovering why law firms want to be more profitable and how you can use your marketing to make that happen. Download your copy at www.spotlightbranding.com/trends23 Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
DO EMAIL MARKETING! – LFMM 462
We're not going to sugarcoat it—if you think email marketing is a waste of time, you're WRONG. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Being Unique Isn’t Enough! – LFMM 461
Many law firms feel as though they have a unique brand. Maybe you're The Bulldog or The Hammer. But having a fun brand doesn't do you any good if you're not consistently communicating how you actually help people. We explain how to make that happen on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Avoid the Hyperbole in Your Marketing – LFMM 460
Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create short-term results, but your reputation will end up like the boy who cried "WOLF!" We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Is ChatGPT the Future of Content? – LFMM 459
There's a lot of buzz around AI-generated content creators like Jasper and ChatGPT. On this week's Law Firm Marketing Minute, we take a dive into these platforms and see what they're really like. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Marketing Is Full of Failure – LFMM 458
Marketers don't want you to know this, but we fail...A LOT. However, this kind of failure shouldn't be seen as negatively as we normally perceive it. We're constantly testing and constantly learning what resonates with our audience, and with that comes a lot of failure. We dive into that on this week's Law Firm Marketing Minute. Read More
Is Your Content Feeling Stale? – LFMM 457
We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring. We're here to tell you this week that may not be the case! Read More
The Truth About Your Social Media Followers – LFMM 456
Happy New Year! We're back with the Law Firm Marketing Minute this week and talking about the real reason why you may not be seeing followers and engagement on your social media channels. Read More
Is There a Double Standard? – LFMM 455
Why do we treat digital marketing differently and with much more skepticism than traditional methods? We still have much more data and control over our digital marketing, and yet we're so quick to switch gears and do something else. We discuss this problem and wrap up a successful 2022 on this week's Law Firm Marketing Minute! Read More
Focus on Your Strengths – LFMM 454
We've been taught our whole lives to refine our weaknesses to get them to be as good as our strengths, but why not focus on our strengths and then surround ourselves with a team that compensates for the areas in which we are weak? We discuss on this week's Law Firm Marketing Minute! Read More
