Are you a digital firm or do you still have a brick-and-mortar location? Does it matter? Will it change? We discuss the possibilities on today's episode. Read More
Results Take Time – LFMM 472
We live in a world full of instant gratification. Marketing doesn't work that way! Rather, you need to build momentum in order to get quicker results. We explain what we mean on today's episode. Read More
The Value in Bad Prospects – LFMM 471
Not all leads will be qualified, but you can still get value from them! We discuss what to do with junk or unqualified leads on today's episode. Read More
Big Changes Coming to LFMM – LFMM 470
This week, we have TWO BIG announcements about the future of LFMM - both of which are good, in our opinion! Find out what they are on this week's episode. Read More
Don’t Fear Free – LFMM 469
A common concern we hear from law firm owners is about giving away too much for free and that it might cause potential clients to just handle things on their own. We discuss this worry and why you should provide as much value as possible on this week's Law Firm Marketing Minute! Read More
Branding Is Dumb – LFMM 468
You ever wonder what a giant corporation like T-Mobile or Coca-Cola stands to gain by just plastering their logo in all sorts of places? This is what most people think branding is all about, and it's pretty dumb. We explain why it has to be different for your small firm on this week's Law Firm Marketing Minute. Read More
You Don’t Know How to Market Your Firm – LFMM 467
You don't know how to market your firm. Really. But this goes beyond not taking any marketing classes in college. This is about what you *think* you know about marketing based on the cursory research you've done. This week's episode lays it all out. Read More
You Don’t Have to Compete (as much)! – LFMM 466
Whether you're concerned about an economic downturn or just worried about constantly losing to your competitors, there are more cost effective (and generally effective) ways around it. We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
A Quick Chat with Gary Vaynerchuk – LFMM 465
Spotlight Branding CEO Marc Cerniglia sat down with marketing guru Gary Vaynerchuk to talk social media strategy, content volume, and why you should raise your rates to get the growth you want. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Two for (Less Than) the Price of One – LFMM 464
You actually don't need to have dedicated SEO work. If your marketing strategy is founded on content, you'll naturally reap the SEO benefits that come with it. We explain how on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
