We're wrapping up our series on marketing funnels with the bottom. But wait! Just because someone reaches the bottom doesn't mean that their journey is complete. We explain why on today's episode. Read More
Funnel Exploration Part 2: The Middle of the Funnel – LFMM 492
Our series on your marketing funnel continues today with the middle portion of your funnel. There's a HUGE missed opportunity here for most firms. Find out what it is in today's episode. Read More
Funnel Exploration Part 1: The Top of the Funnel – LFMM 491
Today we're starting a 3-part series on your marketing funnel / your client journey. Today, we're covering what happens at the top of your funnel! Read More
Write for Humans, Please – LFMM 490
Law firm website written for SEO bots are awful. We go through a particularly bad example on today's episode! Read More
You Don’t Need Fancy Equipment to Make a Podcast – LFMM 489
Despite what snooty audiophiles say, you don't need a $500 microphone to produce a quality podcast. John recorded today's episode using the Voice Memo app on his iPhone to prove that the difference between your phone and an actual microphone is negligible. Read More
A Quick SEO Hack – LFMM 488
Still want to play the SEO game but don't have the budget? Try directories! As we heard in yesterday's episode, half of page 1 Google searches are directories, so if you claim and maintain your profile, your chances of increasing your visibility improve! Read More
Real-Time SEO Examples – LFMM 487
On today's episode, John looks at real-time examples of page 1 rankings results and explains why it's not a worthwhile investment that you should try to compete for. Read More
How Are You Selling Yourself? – LFMM 486
When it comes to how you're selling your services, are you just bragging about what you've done in the past, or are you demonstrating HOW you're going to help your future clients? It's a very important shift and distinction to make, and we explain it all on today's episode. Read More
Repeat Your Posts on Social – LFMM 485
Repeating posts on social isn't lazy, nor will it annoy your audience. It actually provides you with several benefits! We explain why on today's episode. Read More
Don’t Buy Fake Followers – LFMM 484
Today, our Social Media Manager Mike Pelletier jumps in the seat to explain why buying your followers and engagement on social media is a big NO NO. Read More
