The importance of referrals can’t be underestimated. Not only is a referred client less expensive to acquire, but their lifetime value is twice as high as those clients you attracted through traditional marketing methods. The question is, how do you ask your clients for introductions to others in their network without seeming pushy or presumptive? In this article, we’ll go over the ways to not only ask for a Read More
How to Nurture Your Referral Sources – LFMM 596
Hope you had a great Thanksgiving! On today's episode, we give a few easy tips on how you can improve the nurturing relationship with your referral sources. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Some Metrics Are Overrated – LFMM 595
Marketing companies love throwing all kinds of big numbers at you, but many of them don't tell the full story. We share what those numbers are and what the *real* valuable metrics actually are. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
The Power of Evergreen Content – LFMM 594
On today's episode, we explain the long-lasting value of evergreen content. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
How Much to Invest in Your Marketing – LFMM 593
This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he answers an audience question about how much revenue should be invested back into a firm's marketing. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Lead Gen vs. Lead Nurture – LFMM 592
This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he explains the difference between generating leads and nurturing them. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
How Your Firm Should Look at Social Media – LFMM 591
This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he explains how your firm should be viewing social media success. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
The Truth About Email Data – LFMM 590
This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he shares the truth about email data. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
You Should Be Giving Away the Farm – LFMM 589
Give away your knowledge for FREE! It isn't as detrimental as you think, and we explain why (plus the benefits) on today's episode. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
The Trends Report Survey Is Live! – LFMM 588
It's here! Please take a few minutes to complete our Legal Marketing Trends Report survey! 5 participants will be selected to receive an Amazon gift card as a show of thanks. The survey should take less than 15 minutes to complete. Head to www.spotlightbranding.com/survey today! Read More
