We've worked some backend settings with our podcast host and only the first 100 people to see this episode will be able to download it!!! What a bunch of BS, right? Yet this marketing tactic is very commonly used. We expose it and let you know when someone might actually be telling the truth on today's episode. Read More
Don’t Wait Around on AI! – LFMM 502
AI tools—even beyond ChatGPT—are going to become more and more ingrained in our daily lives. It likely won't replace you, but rather help you win back more time or help you do more work for your clients. Even more, our friends at Lawyer.com are holding a $1 million AI challenge for the best legal AI idea out there. Submit your idea at ai.lawyer.com and potentially get up to $15 million in valuable Read More
Marketing Tactics Part 4 – Leaning on Emotion – LFMM 501
Emotion is a key marketing tactic, but playing too much into the negative emotions can ultimately backfire - either for your client or for you personally. We discuss on today's episode. Read More
Marketing Tactics Part 3 – Precious Metals? – LFMM 500
It's a big milestone for the Law Firm Marketing Minute today! We're continuing our series on marketing tactics by discussing the relevance of gold, silver, platinum, etc. in pricing models. Read More
Marketing Tactics Part 2 – Pricing Options – LFMM 499
Our series on marketing tactics continues today with an explanation on why you often see 3 different pricing options for things. Read More
Marketing Tactics Part 1 – The 99 Rule – LFMM 498
We're starting a BIG series on various marketing tactics. Today, we're talking about why so many things are valued at .99 cents instead of the nearest whole number. Read More
Find Your Cheerleader – LFMM 497
Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing. Read More
Mental Health Wrap Up – LFMM 496
As we wrap up Mental Health Awareness Month, we wanted to offer one last piece of inspiration to help you take care of yourself. Read More
Vet Your Marketing Vendors – LFMM 495
Is your marketing vendor actually focused on getting you results, or is it a passive-income funnel for the owner to serve their own selfish interests? We discuss on today's episode. Read More
Social Media Isn’t a Billboard – LFMM 494
Happy Memorial Day! The digital age of marketing brings new rules to play by (and they work in your favor!). But here's the key — you can't approach your marketing the same way you did in the past. We explain on today's episode. Read More
