Does your firm see some more downtime in Q4? If so, it's a great opportunity to fine-tune some of your marketing and set yourself up for a great New Year! Check out our tips in today's episode. Read More
It’s Okay to Be Repetitive – LFMM 576
We get it - saying the same thing over and over and over again can feel boring and redundant...but that's because you're the one who hears it every single time. Your audience doesn't share that experience. Today's episode explains why that repetition is okay. Read More
We Want to Hear from YOU! – LFMM 575
We're getting ready to finalize our survey for the next edition of our Legal Marketing Trends Report, but we want to hear from you first! What questions, data, etc do you want to see in next year's report? Email john@spotlightbranding.com with your feedback! Read More
Tips for Chopping Up Webinars – LFMM 574
On today's episode, we're addressing a question we got from our SMS community! Here are a couple of tips on how to get extra mileage out of your webinar videos. Want to join our SMS community? Just text SPOTLIGHT to 800-406-7229. Read More
StoryBrand Part 2 – Why It Works for Your Firm – LFMM 573
We're wrapping up our short series on StoryBrand marketing with a few reasons why it works so well for law firms. Read More
StoryBrand Part 1 – What is it? – LFMM 572
Are you the hero of your firm's marketing message? If so, you shouldn't be! Today we're starting a short series on StoryBrand marketing and how it can help your firm. Read More
Lean Into the Awards You Win! – LFMM 571
Don't shy away from it! If you've won an award, shout it from the mountaintops (and do it a lot)! These awards go a long way towards building your expert status, and we share how to make that happen in today's episode. Read More
Is Your Website Mobile? – LFMM 570
Pull up your firm's website on your phone right now. Is it a good experience? If not, it's time to renovate your site. Over 60% of internet traffic is done on mobile, so it needs to be a top priority. Read More
How to Get Referrals from Past Clients – LFMM 569
Your past clients can be a wealth of referrals for your firm. You just need to make them part of your marketing ecosystem and stay top of mind. We explain how to do that on today's episode. Read More
Websites Don’t Create Leads – LFMM 568
Listen to us: WEBSITES DO NOT CREATE LEADS. They can convert them, but they can't create them. We explain what we mean on today's episode. Read More
