If your way of organizing your tasks is a pile of sticky notes all over your desk or a barely legible notepad full of loosely connected thoughts, it’s time for an upgrade! But even if your organizational skills are a little more advanced than that, Monday.com could very well make your life even easier. This software is used by some of the country’s biggest companies from Uber to Costco to Hulu and more. It allows Read More

Want to add even more content to your website and marketing? Descript is a tool that allows you to convert audio to text in just a few minutes! This allows you to take your videos or podcast episodes and turn them into blogs. After all, people consume content differently. Some prefer to listen or watch, and some prefer to read. Descript can also considerably cut the time it takes for you to write a blog. Imagine Read More

By now you should know that posting valuable, evergreen content is important, right? You also need to be posting it to multiple platforms like Facebook, Twitter, and LinkedIn. The problem is that it can take up precious time having to log into each profile and post to each one individually. Hootsuite helps with that. Although there are paid versions, the free version of the app allows you to post to three Read More

Why pay over $100 for a license to use Microsoft Excel when there’s a free spreadsheet app out there that has just as much functionality, if not more, and is easier to use? That’s Google Sheets. Google has taken everything you’ve come to rely on with Excel (and Numbers if you’re a Mac user) and put it into an easy-to-use application. (Also, if this reads familiar to you -- yes, it’s just like Google Docs from a Read More

A good graphic makes your content even better because it provides a visual to catch someone’s attention a little more effectively than text. Even if you just use a simple stock photo, accompanying your blogs and social media posts with graphics goes a long way. If you want to take things to the next level, Canva can make it easy! This website allows you to create easy, professional looking graphics. We use it to Read More

Why pay over $100 for a license to use Microsoft Word when there’s a free word processor out there that has just as much functionality, if not more, and is easier to use? That’s Google Docs. Google has taken everything you’ve come to rely on with Word (and Pages if you’re a Mac user) and put it into an easy-to-use application. Google Docs has a similar look and feel to Microsoft Word and even allows you to save Read More

If you find yourself constantly forgetting passwords, it may be time to employ the use of a storage software that automatically logs you in with nothing more than a couple of clicks.  You might be thinking that it seems like a pretty big security risk to hand all of your passwords to your most sensitive and confidential material to an app, but these companies prioritize your security, and we have yet to see Read More

At Spotlight Branding, we believe staying top-of-mind with your contacts is one of the biggest missed opportunities for law firms. As a business owner, you know you need to follow up with all of the people you meet on a regular basis, but as your contact list grows, it becomes impossible to make a phone call or go out to lunch with everyone. However, sending an email newsletter - that’s packed with valuable Read More

Your website is often your firm’s first impression on a prospective client. At Spotlight Branding, we design our websites to capture client information in many ways, including a free resource, an e-newsletter signup, and contact forms positioned throughout the site. Another way you can convert visitors to prospects on your website is by utilizing a chat function. There are several technologies out there that Read More

As a small firm attorney, we recognize that you may not have the cash flow to consistently give bonuses and raises to your employees. Bonusly can help! This program allows you and your employees to give micro-bonuses to each other that everyone can accrue to exchange for cash or gift cards for their own personal use! The platform is really simple to use. All you have to do is decide on an allotment each employee Read More