 How have we not covered branding on this show yet? It was long overdue, but our friends from BrandFace, Tonya Eberhart and Michael Carr, join us to discuss why a small business owner should focus on their personal brand before any other marketing and w … |
LinkedIn might be the most underrated social media platform out there. For business owners who deal with in B2B, have professional clients, or have a variety of referral sources in other industries, LinkedIn can be a great tool for relationship and aut … |
For smaller firms, having enough revenue to justify a full or part-time position in house can be difficult. Not only can virtual assistants bridge that gap, but they can also become valuable assets to your business by allowing you to delegate a lot of … |
When it comes to hiring, many business owners waste hours sifting through hundreds of resumes hoping to find the best fit. This week, Attorney Allison Williams from Law Firm Mentor joins us to discuss how you can improve your hiring process so that you … |
Holding an event, whether virtually or in person is a great way to build relationships, generate leads, and elevate your expertise. Our guest this week, Dan Brian, is the founder of Marketing for Justice, which puts on monthly workshops to help legal m … |
Your firm’s receptionist can be so much more than someone who greets visitors and answers phones. They can be an integral part of your marketing, a gatekeeper, and more! This week, Emily LaRusch from Back Office Betties joins us to discuss all of the w … |
Do you have a PR strategy for your firm? Sending out press releases for noteworthy accomplishments can be a great way to gain exposure for your firm and elevate your credibility as the best lawyer in your community. This week, we’re joined by PR expert … |
Don’t be a door lawyer! In other words, don’t take every case that walks through the door. We’ve talked before about how attracting the right client and taking only the cases you want to take will lead to better success for you in the future. Martha an … |
The goal for almost every business owner is to one day sell for top dollar and get the most out of their lifelong investment. Whether you’re approaching retirement age, a serial entrepreneur, or you’re planning your eventual exit, our guest this week, … |
Only about 25% of law firms have video as part of their marketing strategy, which means there’s a HUGE opportunity at your fingertips to really enhance and expand your marketing. This week, Attorney Peter Tragos from the Attorney You Know podcast and Y … |
