🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! In Part 2 of this strategic breakdown, Danny Decker walks you through the final steps in building a marketing system that works while you work. From retargeting pixels and ad targeting to drip campaigns and monthly newsletters, this episode is packed with systems you can use to attract and convert leads—automatically. 📌 Key Read More
The Substance of Facebook Ads–What Matters
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📈 Most lawyers run Facebook ads without a real plan—and then wonder why nothing converts. In this episode, Danny Decker breaks down the actual components that drive ad performance: from targeting and messaging to landing pages, lead types, and follow-up systems. If you want your ad budget to go further, this is the stuff that really Read More
Facebook Can Find Your Ideal Clients—Here’s How
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📣 If you’ve run Facebook ads and didn’t see results, the problem probably wasn’t Facebook—it was your targeting. In this episode, Danny Decker explains how to turn your email list into a high-converting audience, create lookalikes that actually match your best clients, and follow prospects around the internet using retargeting. This Read More
3 Must-Answer Questions Before Running Facebook Ads
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚠️ Most law firms waste money on Facebook ads by skipping the planning phase. In this short but essential episode, Danny Decker lays out the three critical questions every lawyer must answer before launching a campaign. If you’re serious about generating leads that convert—and avoiding vague, expensive ads—this is your roadmap to Read More
Facebook Ads for Beginners: What You Need to Know
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📱 Thinking about Facebook Ads but not sure where to start? Danny Decker breaks down everything law firms need to know before spending a single dollar on Meta’s platform. From targeting high-value clients to understanding when Facebook Ads make sense (and when they don’t), this episode is packed with strategic insights and real-world Read More
Which is Right For Your Firm: Facebook or Google Ads?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Facebook and Google Ads aren’t created equal—and choosing the wrong one could mean burning through your budget without results. In this episode, Danny Decker breaks down the real differences between Facebook and Google advertising for law firms, revealing when each platform works best. Whether you're running a high-volume, low-cost Read More
Where to Advertise Your Law Firm Without Much Competition
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📊 Most law firms are stuck elbow-to-elbow in Google’s overcrowded search results—and it’s killing their marketing ROI. In this episode, Danny Decker reveals a smarter way to advertise your firm in a space where your competitors aren’t showing up. If you’re tired of bidding wars, burned-out ad budgets, and being one of 17 Read More
What Worked on Facebook in 2015 (Why It Fails in 2025)
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📉 Remember when posting on Facebook actually reached your audience? Those days are over. In this episode, Danny Decker breaks down how Facebook's algorithm shift has crushed organic visibility—and what that means for law firms relying on old-school strategies. Whether you're still posting hoping for traction or just not Read More
Facebook Ads Aren’t Google Ads—Here’s Why That Matters
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚨 Most law firm owners approach Facebook ads like they're just another version of Google ads—and that's a fast track to wasted money. In this episode, Danny breaks down the fundamental difference in how these platforms work, and why understanding intent versus interest is absolutely essential to getting results. If your ad is showing Read More











