🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Protect Your Future Self TodayStop putting off what matters most and start taking control of your future! In this episode, Smike, John, and Sofia unpack the painful truth about procrastination and reveal how today’s actions—or lack thereof—can either build or break your future self. Tune in for a raw, no-nonsense conversation that’ll Read More
Stop Saying ‘After the Holidays’—Here’s Why
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Waiting Costs You ClientsThink waiting until ‘after the holidays’ is harmless? Think again. In this episode, Smike, John, and Sofia break down why this common mindset can hurt your law firm’s growth. Learn why taking action during the holidays is critical for staying ahead and ensuring your marketing momentum doesn’t Read More
How to Lose Your Blog Readers in Seconds!
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Keeping Readers Hooked on Your BlogsStruggling to keep readers engaged with your legal blogs? In this episode, Smike, Eddie, and Sarah share why most blogs lose readers in seconds and what you can do to fix it. Learn how to avoid attention-killing mistakes, create scannable content, and keep readers coming back for more. 📌 What Read More
Keywords Won’t Save Your Legal Blogs—What Will?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Stop wasting time on empty SEO tacticsThink keywords are enough to make your legal blogs successful? Think again. In this episode, the Spotlight Branding marketing team—Smike, Eddie, and Sarah—break down why relying on keywords won’t save your content and what you should focus on instead. Using a brilliant billboard analogy, they reveal Read More
Don’t Judge By the Cover: How Publishing a Book Helps Lawyers feat. Joel Ankney
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Uncovering the Power of Publishing for LawyersIn this episode, attorney and author Joel Ankney reveals how publishing a book can reshape a lawyer’s career. Joel shares his own story, where writing and self-publishing became the ultimate differentiator, boosting his credibility, attracting quality clients, and opening doors to speaking Read More
Are Books the New Business Cards for Lawyers?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Using Books as Business Cards: A New Marketing Strategy for LawyersIn this episode, we continue our conversation with attorney and author Joel Ankney as he reveals his innovative approach to networking: using his books as business cards. Joel shares how handing out copies of his book at events and offering them to contacts has opened Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 1)
Chris Clark’s journey from a large law firm to starting his own practice (CLARK.LAW) is a testament to aligning professional ambitions with personal passions. This five-part series delves into his unique path. By looking at Chris’s successes and challenges with marketing and growing his firm, we’ll get a better understanding of how content fits into an effective marketing plan. By our own admission, content Read More
The Smart Way This Law Firm Sets Its Rates – Ep 732
Did you like this episode? Dislike it? We get asked a lot about setting rates. How can a law firm increase its rates?We are firm believers that content will allow your firm to be seen as the thought leader which will allow you to command higher rates with little pushback. We asked Chris Clark of Clark.Law about this, and he gave us insight into how he sets his rates.👉Here's what you can expect: How your law Read More
