What Your Email Newsletter Should Accomplish – LFMM 182
Your E – Newsletter shouldn’t just be some copy that you throw together once a month that is destined for the recipient’s junk folder. This time on the Law Firm…
Law Firm Marketing: Establish Trust
One of the primary goals when it comes to your law firm marketing should be: Establish Trust. Until you’ve established trust, nothing happens. Prospective clients don’t hire you. Your network…
“Should My Law Firm Use Instagram?” – LFMM 181
Short answer: Yes. But if you’re interested in learning what kind of content to post, ways to make posting easier and faster, plus some image ideas, click here to see what Danny…
If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180
We all know that it can hurt your website traffic, and your business, if you don’t have a mobile-friendly website. Half of the prospective clients visiting your site are doing…
It’s Time to Embrace the “Experience Economy”
In a recent podcast episode, I talked about the “Experience Economy” and how law firms can differentiate themselves from the competition by providing a superior client experience, in addition to providing…
How to Capture “Lukewarm” Website Visitors – LFMM 179
Not everyone who visits your website will be in immediate need of an attorney. But when something happens to them, and they need to hire a lawyer, you want to…
Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178
How can Starbucks charge $5 for a cup of coffee and Disney World charge double the price of any other amusement park? They’ve turned their product into an experience. Why…
What Not to Do With Your Law Firm Website
Last week on Legal Marketing Live, Marc and I shared our top “pet peeves” when it comes to law firm websites. We’ve had the privilege of working with hundreds of…
Write Your Website Content For Humans, Not SEO Robots – LFMM 177
Visitors to your website want to know that you can handle their case and help them during a very stressful situation. They don’t want to be distracted by random phrases…
How to Improve Your Avvo Rating – LFMM 176
The vast majority of people do research online before choosing a lawyer, and the odds are your Avvo profile pops up on a Google search. You need to make sure…
Build Trust – LFMM 175
When someone needs an attorney, odds are they are going through a stressful time. They want to know that they can trust the person they choose to handle their case….
What to Include in Your Law Firm E-Newsletter
An email newsletter is one of the most valuable marketing tools for your law firm. Every lawyer and every law firm should have an email newsletter that goes out monthly,…
Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172
We get this question a lot, and we want to assure you that you aren’t annoying your email list with your newsletter. Click play to hear Marc explain why an…
Become a Brand, Not A Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace
This article is a modified excerpt from our 2017 Special Report: Become a Brand, Not a Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace. For centuries, attorneys…
What Social Media Accounts Should a Law Firm Have? – LFMM 171
Click here to listen to Marc go over the social media channels that are most effective for small law firms. The key here isn’t that you’re not going to find…
How to Make Money with Your Brand, Part Two
In the last couple of weeks we’ve talked about why your brand matters as a lawyer, and how you can begin to understand and take control of your brand. Specifically,…
How Important is it that I SEO My Law Firm Website? – LFMM 170
Spoiler Alert: It’s not as important as you may think. Companies that offer a “one stop shop” package that includes SEO are probably not moving your Google ranking up the…
How to Reach More People With Your Email Newsletter – LFMM 169
Do you want to get more out of your email newsletter? If you’re already putting in the work to create and send it out, why not make sure it’s reaching…
What Are You Trying to Accomplish on Social Media? – LFMM 168
This week, Spotlight Branding co-founder, Daniel Decker, goes over social media. He dives into what you should (and shouldn’t!) be posting on social media as a business and explains how…
Why You Need Video on Your Law Firm Website – LFMM 167
Check out some reasons why video is so important to have on your website. Not only does it make you more personable, and help visitors feel like they know you,…
How to Make Money with Your Brand, Part One
Last week we talked about why your brand matters as a lawyer. “Branding” is such an overused and nebulous term so I attempted to demystify it and show you how it’s…
Branding versus Marketing – LFMM 166
In this episode, Daniel explains the difference between “branding” and “marketing”. A lot of people use these terms interchangeably, but here are some of the key differences, and why they…
Five Reasons Why Your Brand Matters – LFMM 165
This time on the Law Firm Marketing Minute, Daniel explains why you need to establish your brand as an attorney. Click play to learn five reasons why your firm needs…
Lawyer Marketing: Why Your Brand Matters
Just what the heck is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in:…
Your Marketing As a Gatekeeper – LFMM 164
In this episode of the Law Firm Marketing Minute, Daniel Decker reveals why your marketing should act as a gatekeeper to your services. While you want to attract clients, some…
Why We’re Not a One-Stop Shop
Every once in a while, we chat with a lawyer who wants to know why we’re not a one-stop shop for all their legal marketing needs. The conversation often goes like…
Why Hire a Marketing Company That Focuses Solely on Lawyers?
At Spotlight Branding, we focus exclusively on small law firms. There are a handful of reasons why we do this, but here’s what it boils down to: Small law firms face…
Four Ways to Maximize Your Networking ROI
Networking is a critical piece of the business development puzzle for just about every lawyer. Referrals are arguably the very best source of new business – and an active, engaged network…
Get More From Your Networking by Following-Up – LFMM 163
Click here to listen to the latest Law Firm Marketing Minute, where Daniel explains the importance of following up with potential clients. Keeping top-of-mind awareness with your networking connections is…
Don’t Be Afraid to Narrow Your Focus – LFMM 162
On this episode of the Law Firm Marketing Minute, hear Spotlight Branding co-founder, Daniel Decker, reveal why narrowing your firm’s focus is the best thing you can do.
Five Reasons to Include a Blog on Your Law Firm Website
Every lawyer’s website should include a blog. And you should regularly create new content for it. I’ve talked elsewhere about what that content should look like, so I won’t repeat that…
Law Firm Marketing: Don’t Be Afraid to Narrow Your Focus
Here’s a business paradox for you: The less you do, the more money you’ll make. I’m talking specifically about practice areas and services provided. Most attorneys don’t limit their practice…
What is “Top of Mind Awareness?” – LFMM 161
Check out the newest podcast, and find out the answer to the question “What is “Top of Mind Awareness?” Once we’ve answered that, keep listening to find out why this…
The Commodification of the Legal Industry – LFMM 160
Take just a couple minutes and listen to our latest podcast, on the Commodification of the Legal Industry. In a world where everything is becoming do-it-yourself and people can get…
Should I use Google AdWords? – LFMM 159
Check out our latest podcast episode to see if you should use Google AdWords to promote your law firm.
How to Close the Referral Gap
This post was originally published as a guest-blog for Evolve Law. According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and…
How to Use Social Media for Your Law Firm, Part 2
Last week we covered several critical goals for an effective law firm social media presence. I recommend that you read the entire post if you haven’t already, but here’s a recap…
How to Use Social Media for Your Law Firm
It’s 2017 – and at this point, most lawyers have accepted that they need to have some type of presence on social media. Maybe it’s a LinkedIn profile, maybe it’s…
Why Your Law Firm Website Should Repel (Some) People
Question – should your law firm website repel visitors, actively discouraging them from contacting your law firm? The answer is (sometimes) YES, which may come as a surprise to some….
Four Reasons to Include Video on Your Law Firm Website
Video is an important component of an effective law firm website. If you’re not featuring video on your website, here are four reasons to consider doing so today: 1 –…
Lawyer Marketing: How to Improve Your Avvo Rating
Love it or hate it – we know attorneys in both camps – Avvo is here to stay. With well over 10 million consumers using the site each month, and…
Law Firm Marketing: 4 Ways to Build Your Email List
We’ve talked in depth about why an email newsletter is so important for your law firm. It’s one of the best tools available to build top-of-mind awareness and generate more…
Including Testimonials on Your Law Firm Website – LFMM 158
Tune in to this episode of LFMM to understand the value of testimonials on your law firm website.
Your 2017 Law Firm Marketing Plan – LFMM 157
2017 is right around the corner. Do you have your marketing plan in place?
What You Can Learn About Marketing from Your Business Card – LFMM 156
Think of all of the business you could be missing out on if you forget something as simple as your business card. Are there other forms of marketing that you…
Slow and Steady Wins the Race – LFMM 155
In the rabbit race of life, it is important to keep your focus on long term goals regardless of how slow the process to achieve them may be.
Targeting Potential Referral Sources – LFMM 154
Tune in to this episode of LFMM to get a better look on how important it is to target your potential referral sources.
Law Firm Marketing: How to Attract the Work & the Clients You REALLY Want in 2017
Be honest with yourself: How much time do you spend each week doing work that you don’t enjoy, for clients that you don’t enjoy working with? If you’re like many lawyers,…
Law Firm Marketing: How to Develop Your Unique Selling Proposition
Most conversations about marketing a law firm – or really, most businesses – are focused on the medium, not the message. It’s easy to get distracted by bright shiny objects…
I’m Better Than the Other Guy – LFMM 153
You may be a better lawyer than “the other guy,” but how many people know that? Check out this episode of LFMM to better understand how you can make people…
