How do I Pick My Marketing Company? Part 3 – LFMM 111
In part three of this three part series we look at pricing of marketing services and if you should have a one stop shop for your law firm marketing.
How do I Pick My Marketing Company? Part 2 – LFMM 110
In part two of this three part series we talk about how to assess Return on Investment when making your marketing decisions.
How to Capture “Lukewarm” Prospects to Your Law Firm Website
The best type of traffic to your website is a hot prospect—someone who is actively searching for the legal services you provide and ready to make a purchase decision immediately….
Video Marketing for Lawyers: How to Make Your Videos Awesome
Online video is massively popular. YouTube alone has over a billion users – and every single day people watch hundreds of millions of hours of video. Globally, people are now…
How do I Pick My Marketing Company? Part 1 – LFMM 109
In part one of this three part series we look at how to compare proposals of different marketing companies, and the importance of looking at quality and purpose, more than…
Where Do I Start? – LFMM 108
Click below to check out this Podcast episode of the Law Firm Marketing Minute
A Conversation with Avvo CEO Mark Britton, Part 6 of 6: Why Your Law Firm Needs a Core Web Presence
This is Part 6 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three…
A Conversation with Avvo CEO Mark Britton, Part 5 of 6: How a Lawyer Gets Hired
This is Part 5 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three…
A Conversation with Avvo CEO Mark Britton, Part 4 of 6: It’s Time for Lawyers to Overcome the Fear of Marketing
This is Part 4 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three…
The Referral Gap Part 2: How to Close it – LFMM 107
This Podcast is part two about how to close the referral gap.
A Conversation with Avvo CEO Mark Britton, Part 3 of 6: How Avvo Ignite Can Help You Measure Your Marketing and Figure Out What’s Working
This is Part 3 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two One of the…
Why Branding Matters for Lawyers
Ralph Lauren, Michael Jordan, JP Morgan – their names are more recognizable than most. And while you as a lawyer may never receive the same worldwide name recognition, you can…
A Conversation with Avvo CEO Mark Britton, Part 2 of 6: How Lawyers Can Get the Most Out of Avvo
This is Part 2 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One How should lawyers use Avvo to…
A Conversation with Avvo CEO Mark Britton, Part 1 of 6: How Lawyers Can Remove “Friction Points” and Get Hired
One of the questions that we commonly hear from lawyers is “what do I need to know about Avvo?” We recommend that lawyers use the platform as part of their…
The Referral Gap Part 1: What is it? – LFMM 106
This Podcast is about how there is a gap between the referrals you are getting, and what you could be!
There is more to internet marketing than Google! – LFMM 105
The name says it all! In this Podcast I talk about how there is more than Google when it comes to internet marketing for lawyers.
How to build a personal social media presence as a lawyer? – LFMM 104
This Podcast is about building your personal social media presence as a lawyer.
Four Things You Need to Know About Your Target Market
Good marketing starts with understanding your target market. This is true for businesses of every size, and it’s true for your law firm. In order to effectively market yourself and…
What should I be posting for my law firm social media? – LFMM 103
In this Podcast, I talk about some of the simple things you should be posting for your law firm’s social media presence.
Three Reasons You Need Video on Your Law Firm Website
If you don’t have video on your law firm website, you are missing a huge opportunity. Here are three reasons why your site absolutely, positively, no-doubt-about-it needs to include video:…
What Kind of Video Should I Create for My Law Firm Marketing? – LFMM 102
In this Podcast, I look at the importance of video for your law firm and what kind of video you can create.
Why You Should Have a Great Website – LFMM 101
This Podcast is about the importance of having a website that reflects your expertise.
Four Ways to Get More Out of Your Social Media Marketing
Social media is here to stay. Statistics continue to reinforce this reality – Facebook alone has over 1.4 billion active users worldwide. While many lawyers were initially resistant to the…
Why Most People Are Scared of Lawyers and What to Do About it
Dear Lawyer, Most people don’t trust you. No offense. Plenty of surveys over the years have reinforced this. For example, an ABA study found that a full 69% of consumers…
Lawyers: How Your Internet Presence Can Lock Out The Competition
What if you didn’t have to worry about your competition? What if you didn’t have to worry about beating the rates they charged? How much happier, less stressed, and more…
How to Write Better Content for Your Legal Website
When evaluating a website, the very first thing that most people notice are the visuals – the colors, the layout, the font selection, etc. So when you’re building a new…
Is There a Hole in Your Sales Funnel?
Let’s talk business development for a moment. Question: What happens when you give out a business card at an industry function? What happens when somebody refers you to a friend…
Are You Missing Out on Business Because You’re Not Staying Top-Of-Mind with Referral Sources?
Referrals are an important source of business for most professionals. Every business owner has a referral network of some size – even if it’s just a handful of family and…
Does Your Website Inspire Trust?
There’s a lot that your website can do to help you grow your practice. But one of the most important functions of a good website is that it inspires trust….
How to Use Content to Prove Your Expertise
As a lawyer, being perceived as an expert in your market is tremendously valuable. Potential clients don’t shop for a lawyer the same way they do for their groceries. (At…
Four Ways to Improve Your “Top of Mind” Awareness with Referral Sources
According to a Texas Tech marketing survey, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. This statistic has major implications for lawyers….
How to Select the Main Menu Options for Your Law Firm Website
This may be a topic you have not considered closely, but the main menu of your law firm website is prime real estate. Anyone who visits your site is most…
Three Reasons Your Law Firm Needs a Blog… And Why That Blog Belongs On Your Website
We often talk to lawyers that have been told their blog should be separate from their website. Depending on the theme of your blog, this might be true at…
Building Rapport Through Familiarity
In relationships, building rapport goes a long way in establishing trust. When considering your internet marketing for your law firm or practice, one of your priorities should be to build…
Considering ‘Intangible’ ROI in your Internet Marketing
It’s wise to measure your return on investment (ROI) for all of your marketing and business development efforts. However, in analyzing your marketing decisions and assessing your ROI it’s important…
Keeping Up With Google: The New Approach to SEO
We are always very quick to explain to our clients that there is more to internet marketing than just SEO. Building your credibility and using social media and e-newsletters to…
Three Benefits of a First Class Website
In my previous blog, I provided a few ways your website can actually help “seal the deal” with prospects, and shared a personal example of one of our clients who…
How Your Website Can Seal the Deal
Have you wondered to what degree your website influences prospects? Listen to this from one of our clients: “I have an appointment with a prospect that found me online. She…
Leveraging Video, Part Two: How to Use Your Videos Effectively
There are some businesses out there that will create great video for you…but then what? You have all these videos, so what do you do with them? In part one,…
Leveraging Video, Part One: “What Type of Video Should I Shoot?”
“I know I should do video.” Has that thought ever crossed your mind? More and more professionals are hearing they should do some type of video to go along with…
Seven Features Your Website Needs to Make You Look Like the Expert
Multi-million dollar brands spend a huge part of their marketing budget on making sure their products or services are seen as the best. Nike is seen as the leader in…
Five Ways to Use the Internet in Order to Generate More Referrals
“I don’t need internet marketing, I get my business through referrals.” This is something I hear all the time from lawyers and similar professionals. This comes out of the mindset…
Four Reasons Your Firm Needs Email Marketing
Email marketing has earned a bad reputation over the years, as spammers have abused the system to the point that many of us receive hundreds of unwanted emails each day….
The Ingredients of a Great Website, Part Two: Beyond the Home Page
A couple of weeks ago, we published a blog entry discussing several essential “ingredients” of a strong website home page. (Read that blog entry here.) Today, we’re going to focus…
The Ingredients of a Great Website, Part One: What Your Home Page Needs
We recently wrote about the importance of having a website that reflects your expert status. (You can read that blog entry here.) It’s critical that visitors to your website can…
Does Your Website Reflect Your Expert Status?
There are a lot of things that your website “should” do. It should provide accurate contact information so that clients can find you. It should provide a clear picture of…
“The Deal is Already Halfway Done”
Recently we got some great feedback from a client. He told us that, when a prospect finds him online and calls his office, that “the deal is already halfway done.”…
Twitter Marketing: Five Steps to a More Engaging (and More Profitable) Twitter Presence.
As of January 1, 2014, Twitter had approximately 645 million users. With over 58 millions tweets created per day and 135,000 new users each and every day, it’s not an…
Twitter Marketing for Business: Four Ways to Reach a Larger Audience When You Tweet
You may be the most prolific, brilliant Twitter user on the planet –but it doesn’t matter if your tweets are not reaching your audience. Frankly, Twitter isn’t worth the time…
Social Media Marketing: What Should I Post on Social Media?
You’ve got a Facebook page and a Twitter profile. But… what should you be doing with it? Many of the professionals and business owners we work with aren’t sure exactly…
