I’m Better Than the Other Guy – LFMM 153
You may be a better lawyer than “the other guy,” but how many people know that? Check out this episode of LFMM to better understand how you can make people…
Law Firm Website Design – LFMM 152
What makes a law firm’s website effective? Tune into this episode of LFMM to find out!
Should I Have Different Websites for Each Practice Area? – LFMM 151
Do you have multiple practice areas and are unsure of whether or not you need different websites for each? The answer to this question and more on this weeks episode…
Better Branding = Better Clients – LFMM 150
Find out on this episode of LFMM the importance of better branding and how, in turn, it can get you better quality clients.
Don’t Overthink Your Blogs – LFMM 149
Tune in to this weeks episode of LFMM to find out whether or not you may be overthinking your blogs.
Who Should I Send My Email Newsletter To? – LFMM 148
Unsure of who to send your email newsletter to? Tune in to this episode of LFMM to gain a bit of clarity on the matter.
Printed Newsletters vs Email Newsletters for Lawyers – LFMM 147
Watch this episode of LFMM to learn the difference between printed newsletters and email newsletters and how they both can help your firm!
Why SEO Might Be Irrelevant for Your Law Firm Website – LFMM 146
Tune in to this episode of LFMM to see why SEO might be irrelevant for your law firm website.
Should I Script My Video FAQ’s? – LFMM 145
Are scripted FAQ’s helping or hurting your website? Tune in to this episode of LFMM to find out!
Leave the Cookie Recipes out of your Law Firm E-Newsletter – LFMM 144
Not sure what to include in your newsletter? Check out this video to make sure that you’re sending out content that reminds people of what you do and how your…
How to Plug Up your Marketing Holes – LFMM 143
Could there possibly be holes in your marketing that are preventing you from getting everything you could get from things you are ALREADY doing? Check out this episode to find…
Not All Marketing Costs Money – LFMM 142
Did you know that not all marketing has to cost money? Check out this episode to learn some of the most practical marketing strategies that don’t have a dollar sign…
Start with the Basics: Building a Strong Marketing Foundation – LFMM 141
Check out this episode to learn more about the basic marketing you should put into place first. Building a strong marketing foundation is crucial for the long term success of…
Lawyers: Are You Focusing on the Wrong Things in Your Internet Marketing?
Many lawyers have a basic understanding of what they need to be doing to market their firm on the internet. They need to be seen and they need to look…
The Google Distraction – LFMM 140
Yes, Google matters when it comes to marketing. But, you may be focusing on it more than you should be. Check out this episode to learn how being distracted by…
Does Branding Matter for Lawyers? – LFMM 139
This question never gets old…does branding matter for lawyers? The answer is both “yes” and “no”…listen in to learn the branding tactics that should apply for every law firm (and…
How Lawyers are Losing Business that Should be Theirs! – LFMM 138
There are holes in your current law firm marketing that you probably are not aware of. What does that mean? You are losing business that should have been yours to…
Why E-Newsletters are as Essential as a Website – LFMM 137
Many lawyers are still opposed to having an email newsletter for their law firm. The problem is that they are becoming almost as essential to your marketing as having a…
Doing Workshops could be a Game-Changer for your Law Firm – LFMM 136
Listen in to learn just how easy it is to host your own workshop, and why it could become one of your best (and free) marketing tools for your law…
4 Key Strategies for Your Law Firm’s E-Newsletter
Having an email newsletter for your law firm is one of the most foundational pieces of your marketing. It keeps you in touch with everyone you know, and can help…
How to Compare Proposals from Marketing Companies – LFMM 135
Check out the latest episode where we look at the importance of not just comparing bullets and numbers of a marketing proposal, but how to understand the strategy behind the…
Why Every Lawyer Needs an Email Newsletter
I still often hear lawyers bringing up concerns over having an e-newsletter for their law firm. More often than not, it centers around wondering if it is worth it, and…
Choosing Strategy Over Creativity – LFMM 134
The old question of form vs function…check out this episode for thoughts on how you get creative marketing such as a beautiful website, but still keep in mind the importance…
Shouldn’t I Write My Own Blogs? – LFMM 133
Lawyers are realizing more and more the importance of blogging. But, should you write your own, or is it okay to get some help? Listen in to find out!
Spending Money on Marketing – LFMM 132
We all know we need to spend money on marketing, but when is the right time to start, and what is the right amount? Check out this episode on my…
SEO vs Branding: Video – LFMM 131
In our final installment of our series on SEO vs Branding,we take a look at the importance of video, and the SEO benefits versus the branding benefits.
SEO vs Branding: Social Media – LFMM 130
Having a social media presence is becoming more and more important for law firms, but is it for SEO reasons, or branding in exposure? Listen in for our fourth installment…
SEO vs Branding: Blogging – LFMM 129
Should you blog for the sake of SEO and Google, or should you focus on blogging in a way that is best for your audience? Check our this episode where…
SEO vs Branding: Website – LFMM 128
Check out this episode to learn more about having an SEO strategy for your website, versus a Branding strategy, and why it may be important to know which is most…
SEO vs Branding: Overview – LFMM 127
Check out this new series from LFMM, SEO vs Branding, where we look at how to approach both strategies when it comes to internet marketing.
The Purpose of a Website – LFMM 126
The purpose of your website is not to “create” leads. Check out this episode to find out what we mean. And, stay tuned for a special free resource at the…
Market to People, Not Robots: Four Ways to “Humanize” Your Internet Marketing
FAR too many lawyers equate “internet marketing” with “showing up on the first page of Google.” Not that Google isn’t important for professionals – it is – but internet marketing…
Social Media for Lawyers: What You Need to Know
Does your law practice have a presence on social media? If not, you could be missing out on a great channel to stay top-of-mind with your referral sources and your…
4 Myths About Your Law Firm Internet Presence
There are many thoughts and opinions out there as to what your law firm should be doing on the internet. And while there is plenty of good information available, there…
What Does “Branding” Mean for Lawyers? – LFMM 125
Does branding matter for lawyers? And, what exactly does it mean for lawyers to have a strong brand? Check out this episode to get an answer in just a few…
Stop Worrying About SEO – LFMM 124
The more and more I hear speakers and internet marketing companies talk about legal marketing, the more and more they seem to bring the focus onto SEO. Check out this…
Why Lawyers Have an Image Problem (And How to Fix It)
I’ll admit, before I came to work at Spotlight Branding last year I thought that lawyers were only needed while getting a divorce, drawing up business contracts, settling lawsuits, bailing…
Why Your Law Firm Needs a Mobile-Friendly Website
A mobile-friendly website is no longer optional for law firms – it’s a necessity. If your website isn’t mobile-friendly, it is very likely costing you business. Here are a couple…
How to Create Easy…E-Newsletters – LFMM 123
Episode 3 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating email newsletters for your law firm.
How to Create Easy…Blogs – LFMM 122
Episode 2 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating blogs for your law firm.
How to Create Easy…Video – LFMM 121
Episode 1 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating video for your law firm.
Lawyer Marketing: It Pays to be the Expert
It pays to be the expert. This is true in just about every field – and it’s certainly true in law. Most consumers looking for a lawyer are facing significant…
Making the Right Marketing Choices – LFMM 120
Listen to this episode for quick tips on how to make the right marketing decision for your firm, and stay tuned for a special announcement at the end.
Six Words You Never Want to Hear: “I Didn’t Know You Did That!”
“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done…
Let’s Chat about “Website Chat” – LFMM 119
Should you put a website chat box on your law firm website? And, how easy is it? Listen to this episode for some quick insight into the value and ease…
Lead Diversification – LFMM 118
Check out this episode for some quick pointers on the importance of making sure your law firm’s leads are coming form diversified sources. As they say, don’t put all your…
Do I Want a “One Stop Shop” Marketing Company? – LFMM 117
What is better, having a marketing company that does it all, or one that focuses on just a few aspects of legal marketing? Tune in get our take on the…
How to Keep Readers Engaged with Your Law Firm E-Newsletter
There are at least 100 BILLION emails sent per day. Some days it can feel like most of those were sent to me – do you know the feeling? Well, we’re not…
Your Law Firm Website Should Reflect Your Status
What did you do before you left home this morning? I’m guessing the list includes most, if not all, of the following: You showered You shaved You brushed your teeth…
Connecting Offline and Online Marketing – LFMM 116
In this episode we look at how online marketing, and your overall internet presence, greatly affects your offline efforts such as networking, advertising, and referrals.