According to a Texas Tech marketing survey, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. This statistic has major implications for lawyers….

This may be a topic you have not considered closely, but the main menu of your law firm website is prime real estate.  Anyone who visits your site is most…

We often talk to lawyers that have been told their blog should be separate from their website.   Depending on the theme of your blog, this might be true at…

In relationships, building rapport goes a long way in establishing trust.  When considering your internet marketing for your law firm or practice, one of your priorities should be to build…

We are always very quick to explain to our clients that there is more to internet marketing than just SEO.  Building your credibility and using social media and e-newsletters to…

In my previous blog, I provided a few ways your website can actually help “seal the deal” with prospects, and shared a personal example of one of our clients who…

Have you wondered to what degree your website influences prospects? Listen to this from one of our clients: “I have an appointment with a prospect that found me online. She…

There are some businesses out there that will create great video for you…but then what?  You have all these videos, so what do you do with them? In part one,…

“I know I should do video.” Has that thought ever crossed your mind?  More and more professionals are hearing they should do some type of video to go along with…

Email marketing has earned a bad reputation over the years, as spammers have abused the system to the point that many of us receive hundreds of unwanted emails each day….

A couple of weeks ago, we published a blog entry discussing several essential “ingredients” of a strong website home page. (Read that blog entry here.) Today, we’re going to focus…

We recently wrote about the importance of having a website that reflects your expert status. (You can read that blog entry here.) It’s critical that visitors to your website can…

There are a lot of things that your website “should” do. It should provide accurate contact information so that clients can find you. It should provide a clear picture of…

Recently we got some great feedback from a client. He told us that, when a prospect finds him online and calls his office, that “the deal is already halfway done.”…

As of January 1, 2014, Twitter had approximately 645 million users. With over 58 millions tweets created per day and 135,000 new users each and every day, it’s not an…

You may be the most prolific, brilliant Twitter user on the planet –but it doesn’t matter if your tweets are not reaching your audience. Frankly, Twitter isn’t worth the time…

You’ve got a Facebook page and a Twitter profile. But… what should you be doing with it? Many of the professionals and business owners we work with aren’t sure exactly…

We all know people who just “get it.” Sometimes it’s because they share our political views, enjoy the same music, or cheer for the same sports team. We judge that…

If there’s one thing lacking from the social media presence of most businesses, it’s consistency. Most businesses these days have a social media presence, even if it’s just the owner’s LinkedIn profile…

Social media is an effective way to grow your business. Platforms like Facebook, Twitter, LinkedIn, and YouTube give you the ability to reach your target market in a cost-effective and…

Social media sites like Facebook, Twitter, and LinkedIn represent new technologies and new worlds for many business owners. And just like anything else, mastering social media takes time. Unfortunately, the…

“Do Facebook Ads work?” We get this question often. And it’s impossible to answer. (Although that doesn’t stop the media from trying.) Our follow up question is always “that depends…

You’ve probably heard the term “content marketing” used from time to time. But just to review, here’s the widely cited definition: Content marketing is “a marketing technique of creating and distributing relevant…

We have written a lot about planning. Whether it’s setting your overall marketing strategy or simply creating a plan for growing your audience on Twitter, you are always better off…

As you market your products or services, what is your message focused on: features, or benefits? Features are qualities or characteristics that your products and services offer. If you are…

It pays to be perceived as an expert. No matter what type of law you practice, establishing your expertise will help you to become more profitable and to grow your…

Well over 10 million businesses have Facebook pages. Millions more have a presence on Twitter and on LinkedIn. Yet many (probably the majority) of these pages and profiles sit dormant….

We recently wrote a blog entry discussing the importance of differentiation within your marketplace. Without differentiating your business from the competition, you’re going to find it difficult to bring in…

The field of social media marketing is relatively new and rapidly evolving. Many business owners are hesitant to dive in for those reasons—they aren’t familiar enough with the medium to…

It pays to be perceived as an expert. Whether you’re a landscaper, an accountant, a lawyer, or somewhere in between, establishing your expertise will help you to become more profitable…

We’ve talked often about the importance of differentiating yourself from the competition in your market. Another way to think about it is “putting yourself in a category of one.” If…

Most of the time, today’s consumers don’t pick up the Yellow Pages when they are looking for a business. They go to Google. Or Facebook. Or LinkedIn. So how can…

The New Year is right around the corner. 2013 represents opportunity and possibility. It’s a blank canvas. The possibilities are endless. What do you want to create?  It all starts…

Is it possible for an innovation to be both incredibly significant… and completely over-hyped? Yes— and Facebook proves it. Facebook marketing is absolutely a game changer for business. And yet many internet…

Blogging may be a relatively new concept for most business owners, but as we’ve discussed elsewhere, it can be a very effective marketing tool—for two reasons in particular. First, an effective…

When it comes to creating a well-branded, lead-generating website, the actual design and functionality of the website is only half of the equation. The content of the website is equally…

The National Football League kicked off their regular season this past week—with the first game occurring on Wednesday, 13 games yesterday, and 2 more capping off the weekend tonight. Despite…

Considering how cost-effective email marketing is, we’re often surprised that more business owners don’t use it. Common explanations we hear range from “It’s too confusing to set up” to “I…

Email marketing is one of your most powerful digital advertising tools. However, using it effectively can be difficult, particularly if you’re new to the process. Below are seven steps to…

Word-of-mouth marketing is incredibly powerful. A sincere recommendation from a friend or a colleague is more valuable and more likely to result in new business than even the best-crafted direct…

Most of you have a website—even if it is something simple that a friend or a family member created for you several years ago. Today, we’re going to address five…

At One Marketing, our focus is helping Miami small businesses grow- primarily through direct marketing. Direct marketing can utilize a variety of mediums – websites, email marketing, sales letters, and…