Three Ways to Use Facebook Ads Effectively
“Do Facebook Ads work?”We get this question often. And it’s impossible to answer. (Although that doesn’t stop the media from trying.)Our follow up question is always “that depends on what…
Content Marketing: What it is, and Why it Works
You’ve probably heard the term “content marketing” used from time to time. But just to review, here’s the widely cited definition: Content marketing is “a marketing technique of creating and distributing relevant…
Five Questions to Ask Before Promoting Any Product or Service
We have written a lot about planning. Whether it’s setting your overall marketing strategy or simply creating a plan for growing your audience on Twitter, you are always better off…
Are You Marketing Features… or Benefits?
As you market your products or services, what is your message focused on: features, or benefits? Features are qualities or characteristics that your products and services offer. If you are…
Social Media for Lawyers: Leverage Social Media to Enhance Your Credibility
It pays to be perceived as an expert. No matter what type of law you practice, establishing your expertise will help you to become more profitable and to grow your…
Social Media Marketing: Create a System… or Don’t Bother
Well over 10 million businesses have Facebook pages. Millions more have a presence on Twitter and on LinkedIn. Yet many (probably the majority) of these pages and profiles sit dormant….
Marketing 101: Does Everyone Know What Makes You Different?
We recently wrote a blog entry discussing the importance of differentiation within your marketplace. Without differentiating your business from the competition, you’re going to find it difficult to bring in…
Internet Marketing 101: Seven Social Media Mistakes to Avoid
The field of social media marketing is relatively new and rapidly evolving. Many business owners are hesitant to dive in for those reasons—they aren’t familiar enough with the medium to…
Become the Expert: How Social Media Can Boost Your Credibility
It pays to be perceived as an expert. Whether you’re a landscaper, an accountant, a lawyer, or somewhere in between, establishing your expertise will help you to become more profitable…
Marketing 101: How Can You Differentiate Yourself from the Competition?
We’ve talked often about the importance of differentiating yourself from the competition in your market. Another way to think about it is “putting yourself in a category of one.” If…
Grow Your Business Online: Does Your Website Have What it Takes?
Most of the time, today’s consumers don’t pick up the Yellow Pages when they are looking for a business. They go to Google. Or Facebook. Or LinkedIn. So how can…
Four Resolutions to Make 2013 Your Best Year Yet
The New Year is right around the corner. 2013 represents opportunity and possibility. It’s a blank canvas. The possibilities are endless. What do you want to create? It all starts…
Are You a Thought Leader?
You’ve probably heard the term “thought leader” thrown around… but what does it mean? And why is it important? A thought leader is an individual who is recognized for expertise…
What Are You Thankful For?
Thanksgiving is a few days away, and this week is a great opportunity to pause and reflect on the many things each of us have to be thankful for. Being…
Lessons from the Election: What Can Your Business Learn from the 2012 Presidential Campaign?
No matter what your politics may be, most of us are united in relief that election season is finally over! Debates, constant media hysteria, a seemingly interminable number of campaign…
Social Media Marketing: What Can Facebook REALLY Accomplish?
Is it possible for an innovation to be both incredibly significant… and completely over-hyped? Yes— and Facebook proves it. Facebook marketing is absolutely a game changer for business. And yet many internet…
Internet Marketing 101: Six Steps to an Effective Business Blog
Blogging may be a relatively new concept for most business owners, but as we’ve discussed elsewhere, it can be a very effective marketing tool—for two reasons in particular. First, an effective…
Internet Marketing 101: Don’t Let Your Website Content Be an “Afterthought”
When it comes to creating a well-branded, lead-generating website, the actual design and functionality of the website is only half of the equation. The content of the website is equally…
The NFL is Back: Here Are 3 Marketing Lessons You Can Apply to Your Business
The National Football League kicked off their regular season this past week—with the first game occurring on Wednesday, 13 games yesterday, and 2 more capping off the weekend tonight. Despite…
Five Reasons Email Marketing is Worth Your While
Considering how cost-effective email marketing is, we’re often surprised that more business owners don’t use it. Common explanations we hear range from “It’s too confusing to set up” to “I…
Don’t “Compete on Price” – Instead, Add Value
Last week we discussed the dangers of “competing on price”, which essentially means keeping your prices as low as possible in order to bring in more business. As we discussed,…
Why “Competing on Price” is a Recipe for Disaster
When it comes to pricing their products and services, many business owners make a simple calculation: if we set our prices as low as possible, without losing money on the…
Email Marketing: Seven Steps to Ensure Success
Email marketing is one of your most powerful digital advertising tools. However, using it effectively can be difficult, particularly if you’re new to the process. Below are seven steps to…
Small Business Marketing: Four Steps to Generate More Referrals
Word-of-mouth marketing is incredibly powerful. A sincere recommendation from a friend or a colleague is more valuable and more likely to result in new business than even the best-crafted direct…
Five Steps to a More Effective Website
Most of you have a website—even if it is something simple that a friend or a family member created for you several years ago. Today, we’re going to address five…
Direct Marketing 101: 5 Steps to a Higher Conversion Rate
At One Marketing, our focus is helping Miami small businesses grow- primarily through direct marketing. Direct marketing can utilize a variety of mediums – websites, email marketing, sales letters, and…
Internet Marketing 101: Position Yourself as an Expert
By now, you probably know that prospective customers are turning to the internet when they need services. Whether you’re a lawyer, a landscaper, or a real estate agent, you can…
Marketing 101: Do You Have a Plan?
Effective marketing isn’t easy—and there are plenty of ways to waste your time and your resources. This is particularly true for small business owners, as most of us can’t afford…
Five Ways to Engage Your Audience via Facebook
As a business owner, you’ve heard it over and over: you have to get on Facebook. Social media marketing has been a popular trend for several years now—and with good reason. The…
Raving Fans versus Satisfied Customers
When it comes to customer service, what is your goal? For many business owners, the answer is “satisfied customers.” They strive to provide a quality product or service and create…
The Power Of Twitter For Personal Branding
Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, notes that Twitter can be effectively utilized to create a strong personal brand. Miami, FL – February 23, 2012…
Why You Need an Internet Marketing System
Many business owners have a perception that, once they “take the plunge” and create a website, that the business will simply start rolling in. Ten years ago that may have…
Tips For Creating A Stronger First Impression
Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, explains that investing into relationships is necessary in order to build a highly profitable business. Miami, FL – February…
Tips For An Improved Website Conversion Rate
Daniel J. Decker, President of One Marketing, a Miami marketing agency, offers four steps to help business owners achieve a higher conversion rate. Miami, FL – January 30, 2012 –…
The Importance Of Relationships
Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, explains that investing into relationships is necessary in order to build a highly profitable business. Miami, FL – January…
Are You Analyzing Traffic to Your Website?
You have Google Analytics installed on your website, right? (If not, stop reading right now and give your webmaster a call—it’s that important.) But how often do you review the…
Blogging For Business
Daniel J. Decker, President of One Marketing, a Miami marketing agency, shares three critical reasons that every business owner needs a blog. Miami, FL – January 16, 2012 – Daniel…
Why Branding Matters for Small Businesses
There is an ongoing debate about the role branding should play in a small businesses marketing plan. Proponents of direct marketing often argue that branding is a waste of time…
We’re Challenging Business Owners To Raise The Bar On Customer Service In 2012
Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, urges business owners to differentiate themselves through exceptional customer service. Miami, FL – January 9, 2012 – Marc Cerniglia,…
How to Build a Landing Page That Works: Four Essential Elements
There are a number of internet marketing channels that can be utilized to drive traffic to your website—social media, organic search results, PPC advertising (like Google AdWords), and more. But…
Personal Branding Strategies For Social Media
Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published a blog entry explaining that social media can be leveraged effectively for personal branding. Miami, FL –…
PPC Advertising: Three Mistakes to Avoid
Pay Per Click (PPC) advertising programs, such as Google AdWords, are a great source of leads for many businesses. However, for every successful campaign, there are many more that fail—in…
Social Media Marketing
Daniel J. Decker, President of One Marketing, a Miami marketing firm, explains that many social media marketing campaigns fail because of a lack of clearly defined objectives. Miami, FL –…
The Importance Of Getting The Details Right
Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, explains that building a powerful brand requires paying attention to the details. Miami, FL – December 3, 2011 –…
Tips For Producing High Quality Content
Daniel J. Decker, President of One Marketing, a Miami marketing firm, provides his readers with tips and suggestions for creating high quality blog and article content. Miami, FL – November…
