While the majority of lawyer websites don’t need intricate client portals with secure logins, there are some benefits to having one: It can help your administrative side run more efficiently. One way is to collect payments from your clients. This can be a laborious and complex process, of course. You have to set up an internal payment collection system with a merchant that can process the fee and communicate with Read More
Overcoming an Interesting Marketing Challenge – LFMM 353
Have you ever gotten frustrated with your marketing company because it wasn't working (whether objectively or subjectively)? Of course! Practically everyone has. Most issues are easy to address, but what about marketing that seems to be working, but you just aren't as excited about as you used to be? We address that in this week's episode! Read More
Create Helpful Blog Posts Effortlessly by Using the ‘One-Tip Method’
To create a relevant piece of content for your readers, you only need one thing: a single, solid piece of good advice. In the past, we’ve discussed multiple ways of outlining blog posts, videos, podcasts, and social media posts in this newsletter, but this “one-tip method” is hands-down the most streamlined approach there is. To come up with your piece of advice (aka your one tip) and turn it into a blog Read More
Making a Good First Impression – LFMM 352
Is your law firm making a good first impression? Business cards and fancy lobbies don't cut it anymore. You need a great website that provides an excellent user experience first and foremost in today's world. In this week's episode, we talk about what that looks like. Read More
Content Makes All Marketing Work Better (Because ‘Content Is King’!)
You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws of content marketing? Does that sound familiar? If not, you’re in luck! Over the next four months in this newsletter, we’ll be going over each of the four laws and how you can use them to improve the marketing efforts for your law firm. This month, Read More
What’s Your Mindset? – LFMM 351
There seems to be two kinds of business owners out there: There's the entrepreneur who's always looking for ways to grow the business, and there are the ones who feel like they have to do everything themselves. If you're the second kind of business owner, you're playing a dangerous game that might result in you getting burned out and hating your career. It's time to delegate! Read More
Make Life Fair in 2021
“That’s not fair” — it’s a phrase everyone hears and says far too often. And, it’s just as often followed by the retort, “Well, life’s not fair.” The concept of “fair” is very misguided, and the year 2020 took it to a whole new level. Nowadays, saying “life isn’t fair” feels like the best scapegoat for everything we’ve been through this year. But fairness is often like luck: It’s better to be fair or have a little Read More
Personality Tests for Your Team! – LFMM 350
Want to learn more about your team or new hires? These personality tests will give you great insight into how people think, respond to communication, and take action on tasks! If you don't do this already, you definitely need to incorporate this information to help your processes run more efficiently and have your team be more productive. Read More
4 Resolutions for Business Success in 2021
It’s January, baby! We can finally wave the disaster of 2020 goodbye and start fresh. For us, that means making some business focused New Year’s resolutions to put our company on track for greater success. If you’re chomping at the bit to get started in 2021, we’d suggest doing the same for your firm. These would be our top four resolutions for you based on our experience. 1. DECREASE YOUR WORKLOAD As Read More
A Lesson from the Grocery Store – LFMM 349
What did the grocery store teach us about the importance of content in 2021? It's going to be more important than ever to stay top-of-mind! We're kicking of 2021 with another great episode of the Law Firm Marketing Minute. Hope you enjoy! Read More
